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ddheartland
Participating Frequently
September 1, 2017
Answered

SEO issues

  • September 1, 2017
  • 3 replies
  • 792 views

I'm not sure if this is where I should ask this or not (I'm new to building my site for work), but I've put my site (www.heartlandcpr.com) through a website grader and I'm having issues on the SEO front.  I'm not sure what else I can do to improve my SEO score and am honestly kind of lost. Can anyone help me understand what I should be placing in the code to help our customers find us easier?

Thanks for any help you can provide!

    This topic has been closed for replies.
    Correct answer hans-g.

    Hello,

    since some months I use "Dublin Core Metadata". Here the link: http://www.metatags.info/dublin_core_metadata_element_set.

    On the other hand there was a very interesting thread here in the forum about SEO, which I remember.

    1) Fully understand your markup language.

    2) Work first BEFORE anything on CONTENT not on black hat "tricks" and or on white hat inbound links.

    3) Expand the content so that you become an authority on the subject of the keyword phrases you wish to appear well ranked for.

    4a) Avoid the error of going all over the internet looking for the "ONE WAY TO SUCCESS" posts. There is NO such thing. Google does not rank all sites and blogs by the same values. Some are simply in the top ten for middle to complex keywords and keyword phrases because of their AGE and the AUTHORITY factor (that they contain original content with good outbound links WHILE OTHER BLOGS AND SITES are listed in the top ten ON REGIONAL search because of inbound links (example: You are better ranked on Google.FR if you have FRENCH blogs from FRENCH servers linking to you as well as being yourself hosted on a FRENCH dot fr domain or a in France hosted dot com). And there are certain pages which are ranked simply by the volume of search requests for that page. And then there are others which appear and remain in the top ten because they are rated by Google with what is called PageRank .... and on and on.

    In other words before you end up getting depressed and giving in to purchasing Adwords (sponsored links) try the following:

    4b) Set a routine. Make this routine involve an hour at least per day to UPDATING and EXPANDING your content. Use PDF files (learn how to optimize meta tags and onpage PDF alt text and Accessibility). Expand with images which have BEFORE YOU UPLOAD THEM been right clicked to add (on your computer) meta information to the image files. Make sure to name your image info TRUTHFULLY (Google can read the content of images) so do not call it PARIS HILTON and ME unless it is a photo of you and Paris. Use the "+" sign between keywords. Per example if indeed it is a picture of you with Paris Hilton in Saint Tropez in the summer of 2008 then you might wish to name the image: YourFullnameInOneword+ParisHilton+SaintTropez+France+2008.jpg - note that some image formats do not allow for meta tags. Also be aware that as soon as you start tagging your images these keywords will be READ BY THE ROBOTS as they crawl your markup - so DO NOT SPAM your image titles and have DIFFERENT image tittles. Also place your images in a 2 deep folder system on your server AND ALWAYS LINK TO THE IMAGE WITH THE FULL URI / URL.

    4c) Next spend a few hours reading a good BOOK about SEO. There are several. The best I have found is by DAVID VINEY and called "Get to the Top on Google" (Published by Nicholas Brealey Publishing - London, Boston). This book will give you tips and techniques to get your site to the of the search engine rankings and stay there. Also read the archives of Vanessa Fox's Blog - www.ninebyblue.com/blog/ (HGD now > http://www.ninebyblue.com/blog/seo/).

    5) Set your objective to 3 keywords or keyword phrases per page.

    6) Start to NAME YOUR PAGES with your keywords and name your folders as well - but try to do this ALL in small letters with dashes between words.

    7) Install Google Webmaster Tools.

    8) Make and add a XML sitemap and update this on Google Webmaster Tools. (And get Google Analytics)

    9) Start to seek IN THE TEXT BODY PageRank 5 and higher "follow links"

    (see here info about NOFOLLOW links on Wikipedia: http://en.wikipedia.org/wiki/Nofollow).

    10) Take a break and start again - the key to success is WORK. Nothing else will give you lasting success as honest effort.

    11) ... and as Nancy O. said: only a short time ago: patience!

    Hans-Günter

    3 replies

    hans-g.
    hans-g.Correct answer
    Legend
    September 2, 2017

    Hello,

    since some months I use "Dublin Core Metadata". Here the link: http://www.metatags.info/dublin_core_metadata_element_set.

    On the other hand there was a very interesting thread here in the forum about SEO, which I remember.

    1) Fully understand your markup language.

    2) Work first BEFORE anything on CONTENT not on black hat "tricks" and or on white hat inbound links.

    3) Expand the content so that you become an authority on the subject of the keyword phrases you wish to appear well ranked for.

    4a) Avoid the error of going all over the internet looking for the "ONE WAY TO SUCCESS" posts. There is NO such thing. Google does not rank all sites and blogs by the same values. Some are simply in the top ten for middle to complex keywords and keyword phrases because of their AGE and the AUTHORITY factor (that they contain original content with good outbound links WHILE OTHER BLOGS AND SITES are listed in the top ten ON REGIONAL search because of inbound links (example: You are better ranked on Google.FR if you have FRENCH blogs from FRENCH servers linking to you as well as being yourself hosted on a FRENCH dot fr domain or a in France hosted dot com). And there are certain pages which are ranked simply by the volume of search requests for that page. And then there are others which appear and remain in the top ten because they are rated by Google with what is called PageRank .... and on and on.

    In other words before you end up getting depressed and giving in to purchasing Adwords (sponsored links) try the following:

    4b) Set a routine. Make this routine involve an hour at least per day to UPDATING and EXPANDING your content. Use PDF files (learn how to optimize meta tags and onpage PDF alt text and Accessibility). Expand with images which have BEFORE YOU UPLOAD THEM been right clicked to add (on your computer) meta information to the image files. Make sure to name your image info TRUTHFULLY (Google can read the content of images) so do not call it PARIS HILTON and ME unless it is a photo of you and Paris. Use the "+" sign between keywords. Per example if indeed it is a picture of you with Paris Hilton in Saint Tropez in the summer of 2008 then you might wish to name the image: YourFullnameInOneword+ParisHilton+SaintTropez+France+2008.jpg - note that some image formats do not allow for meta tags. Also be aware that as soon as you start tagging your images these keywords will be READ BY THE ROBOTS as they crawl your markup - so DO NOT SPAM your image titles and have DIFFERENT image tittles. Also place your images in a 2 deep folder system on your server AND ALWAYS LINK TO THE IMAGE WITH THE FULL URI / URL.

    4c) Next spend a few hours reading a good BOOK about SEO. There are several. The best I have found is by DAVID VINEY and called "Get to the Top on Google" (Published by Nicholas Brealey Publishing - London, Boston). This book will give you tips and techniques to get your site to the of the search engine rankings and stay there. Also read the archives of Vanessa Fox's Blog - www.ninebyblue.com/blog/ (HGD now > http://www.ninebyblue.com/blog/seo/).

    5) Set your objective to 3 keywords or keyword phrases per page.

    6) Start to NAME YOUR PAGES with your keywords and name your folders as well - but try to do this ALL in small letters with dashes between words.

    7) Install Google Webmaster Tools.

    8) Make and add a XML sitemap and update this on Google Webmaster Tools. (And get Google Analytics)

    9) Start to seek IN THE TEXT BODY PageRank 5 and higher "follow links"

    (see here info about NOFOLLOW links on Wikipedia: http://en.wikipedia.org/wiki/Nofollow).

    10) Take a break and start again - the key to success is WORK. Nothing else will give you lasting success as honest effort.

    11) ... and as Nancy O. said: only a short time ago: patience!

    Hans-Günter

    Nancy OShea
    Community Expert
    Nancy OSheaCommunity Expert
    Community Expert
    September 1, 2017

    SEO is mostly common sense.  Relevant text inside good HTML5 semantic structure.  Make use of h1, h2, h3 tags for greater visibility of important keywords & phrases.

    Read Google's SEO Starter Guide (PDF) for more ideas on how to improve your site's indexing potential.  

    http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

    And remember, Rome wasn't built in a day.  If you want page 1 visibility, be prepared to spend some money on Google Adwords. 

    Nancy O'Shea— Product User & Community Expert
    E
    EbaySeller
    Inspiring
    September 1, 2017

    ddheartland  wrote

    I'm not sure if this is where I should ask this or not

    Probably not. Dreamweaver is pretty much at the bottom of the barrel when it comes to quality of work and execution of methods. That standard is unfortunately passed down to the end users. You'll get suggestions, but it's likely you will find better suggestions in a community that holds their work at a higher standard. Don't believe me? Just check out some of the websites from the daily ACP posters that will undoubtedly reply to you. Those are the standards that your suggestions are coming from.

    Building a website with Dreamweaver != SEO. SEO is an art. Dreamweaver is a tool. Don't be naive to think that just because someone uses Dreamweaver they are an expert at SEO. If you want expert SEO opinions then it might be best to ask in a forum that focuses on SEO. For typical DW users SEO is an afterthought if even thought of at all, as you are just now discovering yourself.

    John Waller
    Community Expert
    John WallerCommunity Expert
    Community Expert
    September 1, 2017

    Out of curiosity, is there any reason that you hang around the Dreamweaver forums when you obviously hold such disdain for Dreamweaver and its users?

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