Website relaunch
We just rebranded our website and will be relaunching new site with fewer pages. what if someone enters an old url that doesn't exist? do i need remove all the old urls that are not on new site? if so, how? thanks!
We just rebranded our website and will be relaunching new site with fewer pages. what if someone enters an old url that doesn't exist? do i need remove all the old urls that are not on new site? if so, how? thanks!
John T Smith, this is not product specific so I'm going to answer it here.
If you don't want to lose SEO traction from old URLs, use a permanent 301 Redirect on your server. It's very simple to do on Linux hosting with an .htaccess. If you're on Win IIS hosting, contact your hosting provider to help you.
I agree that a custom 404 error page is a good thing to have regardless. Every site should have one. And to make it user friendly, add a search form and site navigation menu so people can find what they're looking for.
Don't forget to create a new XML site map and robots.txt file & submit to Google via your Webmaster Tools account. It will probably take a month for Google to fully index your new site.
Nancy
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