What SEO strategies work best for creative professionals?

Hello everyone,

Many designers and creative professionals create amazing websites and portfolios, but getting organic visibility can still be challenging.

I would like to know what SEO practices have worked well for you when promoting creative work online.

Do you focus more on:

• Optimizing portfolio pages?
• Improving website speed?
• Creating helpful content?
• Using keywords for better discoverability?

Would love to learn from the experiences of Adobe users and creative professionals.