How to set the extension’s name?

Using ExMan I can list all currently installed extensions, for example:

~ > ExManCmd  --list all
134 extensions installed for InDesign CC 2017
 Status                        Extension Name                         Version
=========  =======================================================  ==========
 Enabled    Alignment Panel 2017                                      12.0.081
 Enabled    Article Panel 2017                                        12.0.081
 ...

For my own extension, how do I specify the Extension Name in the above list? Looking at the CEP documentation and the manifest.xml it is not clear to me. (I’m guessing the Id attribute of the <Extension> element?)

Thanks!