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Brian-Mantuano
Brian-Mantuano
Known Participant
April 16, 2017
Answered

Subscription and Perpetual pricing

  • April 16, 2017
  • 1 reply
  • 2033 views

Is there a way to make products available using BOTH Subscription and Perpetual pricing models?  E.g. $10 per year OR $50 for perpetual license.

Or does one need to create two separate products to support this?

If this is not available, this would be a useful addition given it would:

  1. Avoid the overhead of creating and maintaining two separate products
  2. Provides better visibility of available pricing options for a given product - rather than user having to find the other version of the product. 
  3. Avoids redundancy / clutter in the Adobe Exchange. 

Thanks in advance,

-Brian

This topic has been closed for replies.
Correct answer Jonathan Ferman

Hi Brian,

If you really want to support both pricing models you would need 2 different products submissions. However, I would suggest providing one kind of product either subscription or perpetual, not both. Unless you are doing this for testing purposes I think some products are better set up for subscription whereas some may be better for perpetual. For example a simple utility that will likely not be updated again would be a good candidate for perpetual but for an add-on where you expect to deliver on going support and features I think subscription can make sense.

Right now my focus is on supporting multi-user licensing rather than supporting 2 different purchase models for the same product.

I would love to hear your thoughts.

Best,

Jonathan

1 reply

Jonathan Ferman
Community Manager
Jonathan FermanCommunity ManagerCorrect answer
Community Manager
April 17, 2017

Hi Brian,

If you really want to support both pricing models you would need 2 different products submissions. However, I would suggest providing one kind of product either subscription or perpetual, not both. Unless you are doing this for testing purposes I think some products are better set up for subscription whereas some may be better for perpetual. For example a simple utility that will likely not be updated again would be a good candidate for perpetual but for an add-on where you expect to deliver on going support and features I think subscription can make sense.

Right now my focus is on supporting multi-user licensing rather than supporting 2 different purchase models for the same product.

I would love to hear your thoughts.

Best,

Jonathan

Brian-Mantuano
Brian-MantuanoAuthor
Known Participant
April 18, 2017

Hi Jonathan,

Thanks for the reply.  That's too bad it's not available.  Pricing is an area where it'd be great to have a bit more freedom as it has some obvious impacts on user adoption.  Sometimes it's not always clear upfront what those impacts might be, so having flexibility to change things and make adjustments along the way would be extremely useful. 

People's perceptions around software purchases are continuing to evolve and Adobe itself has proven with Creative Cloud that you can take a perpetual license product like Creative Suite and transition it to a subscription model.  In the end it comes down to what option(s) make the most sense for end users, but having a marketplace that readily allows for those options seems like a win-win.

Cheers,

-Brian

Jonathan Ferman
Community Manager
Jonathan FermanCommunity Manager
Community Manager
April 18, 2017

Hi Brian,

Well the marketplace is flexible enough to support both purchasing types it just can't offer both at the same time and I think by having them separate you can see what works best and is most popular.

Thanks,

Jonathan

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