Every content that requires Flash shows a non-working play button....why does this happen?

Every time I see a content that requires flash (ads, stuff like that), it appears as a darkened static picture with a white play button in the middle....to see what I mean, I'll show you how my character (that requires flash to be animated) in a game called Gaia Online looks:(every ad looks like this too) Also: when I click the actual play button it doesn't make the content move, instead it sends me to the ad's site,  instead of making it move. Both my flash and chrome are up to date and I don't have a clue why this problem happens....How can I make my Flash normal again? (not showing these non-working buttons, but  instead displaying content normally) Thank you for your help