Installing Flash Player in Windows 7 Pro 64 Bit

I am running IE 10 on Windows 7 Pro 64 Bit Service Pack 1. When I attempt to install Flash Player, it goes through all of the steps, tells me the player is installed, and welcomes me. I cannot open the player and it does not appear in the Start Menu, Task Manager, System Tray, or anywhere else. When I try to open a file, Windows tells me the player is not installed. The installer does not tell me the location of the player, nor does it give me the option of installing to any particular location. WTF is happening?