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NitromanX
Known Participant
March 18, 2015
Question

Advice On Choosing A Business Font ?

  • March 18, 2015
  • 1 reply
  • 363 views

Hi all ! I wonder if i can pick some brains ?

I'm a photogapher and i'm trying to design a new business card and look to my brand.

At the moment I'm using Adobe Arno Pro font for my main logo which i quite like. It has a traditional almost classical look but with a contemporary twist - see attached pic.

However, I'm not sure i like the look of Arno Pro for the main font text on the reverse of my business card  - see pic attached.

I've also kept all text lower case on rear of card ... is this cool or not ?!

If i keep Arno Pro caption for my main logo font, what other fonts would anyone suggest for the reverse / main type ?

I photograph people, places, architecture, fashion, 360 panoramas and video so i'd kinda like the font to reflect this.

Any advice or opinions would be much appreciated !

Many thanks

    This topic has been closed for replies.

    1 reply

    Dov Isaacs
    Dov Isaacs
    Legend
    March 18, 2015

    Actually, this is a really nice, clean design! Easy to read and very distinctive.

    The only downside of this design is that by putting contact information on the reverse side, you defeat the ability of scanning and storing business card information which many professionals do. You also might consider an actual snail mail address such that someone can mail something to you if necessary.

               - Dov

    - Dov Isaacs, former Adobe Principal Scientist (April 30, 1990 - May 30, 2021)
      N
      NitromanXAuthor
      Known Participant
      March 18, 2015

      Thanks Don ! I like to keep my address private

      So you like the font lower case on the reverse too ? Not too 'Times New Roman' y as that's such a common font ?!

      Dov Isaacs
      Dov Isaacs
      Legend
      March 18, 2015

      Doesn't look anything like Times New Roman! The font has an “edgy” yet classic look.

      I personally see nothing wrong with lower-case only on the reverse? Unconventional, yes! But also very clear and distinctive!

                 - Dov

      PS:   I am sure others may have differing opinions!  

      - Dov Isaacs, former Adobe Principal Scientist (April 30, 1990 - May 30, 2021)
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