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reddvinylene
Known Participant
April 30, 2009
Question

How should a professional business plan look like?

  • April 30, 2009
  • 2 replies
  • 14971 views

Hi,

How should a professional business plan look like?

My teacher just gave me this sample business plan. Now, the content is alright, but what about the typography? I'm not sure, I'm not really a designer, but I do get the feeling it's not as beautiful as it could be. I take it a business plan should appear serious and controlled, almost conservative, as to show investors that you won't do anything stupid with their money. Also, I remember reading somewhere that the best typography is the kind of typography that goes by unnoticed (e.g. nothing fancy) as to not divert the reader's attention from the actual content.

I don't know, what do you guys say?

Thanks!

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    2 replies

    T
    Thomas Phinney
    Inspiring
    April 30, 2009

    Well, that is a serious, conservative layout, sure. I'm assuming the red text is instructions/suggestions from the teacher, and gets replaced by black text. Is that right?


    Is the purpose of the business plan to attract investors or convince a bank or something? If it was, I'd probably change the typeface selection so that it wasn't all in Times. Nothing radical, but maybe a slightly more flavorful sans serif for headings, and a serif body typeface with a tiny bit more character. Could be for example Frutiger and Baskerville. Still pretty restrained, just not identical to most of the business plans they see.


    But then again, I'm the guy who jailbroke his iPhone primarily to change the UI typeface, and asked the forum admins to change the default typeface here as well. So maybe I'm a little obsessive on this sort of thing.


    Cheers,


    T

    Ramón G Castañeda
    Ramón G Castañeda
    Inspiring
    April 30, 2009

    Any advice to step away from Times is sound advice. 

    R
    reddvinyleneAuthor
    Known Participant
    April 30, 2009

    Ramón G Castañeda wrote:

    Any advice to step away from Times is sound advice. 

    Yeah, but still, there's something about this font that just oozes authority. Here in Norway it's used by the government, the police, the military and all sorts of institutions. I guess it is to serifs what Helvetica is to sanserifs.

    Edit: http://typophile.com/node/54614

    Ramón G Castañeda
    Ramón G Castañeda
    Inspiring
    April 30, 2009

    I just hate it when a link automatically starts downloading an attachment of any kind.  That's unforgivable. 

    These forums have safer ways of embedding images in your posts or including them as attachments that are virus-scanned before being released.

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