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Inspiring
Mar 20, 2008 11:02 PM UTC
Question

Late sixties type recommendations

I am looking for display fonts with a U.S. sixties touch, but not flower-power or hippie. Have there been clear styles in those days or was everything just experiments?

I could use some help with the name of this 1970 headline font:

http://www.sl-prokeys.com/stax/staxscans/fax1.jpg

Thanks a lot!
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    7 replies

    Known Participant
    Mar 31, 2008 3:59 PM UTC
    Michael,

    Bookman with swash (not necessarily BF), Cooper Black, Helvetica, Futura, Century Schoolbook, Aster, Clarendon, Fortune, Egyptian BF Cond, Twentieth Century, News Gothic...

    Also take a look at work from Pushpin Studios from that time. Trust me when I say you will be amazed!

    Neil
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    Participant
    Mar 31, 2008 3:30 PM UTC
    I saw a lot of Bookman Bold Italic with Swash back then... also, Cooper Black. You might give those a look!
    - David
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    Inspiring
    Mar 22, 2008 1:11 PM UTC
    Thanks for all the tips!

    - Michael
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    Inspiring
    Mar 21, 2008 5:46 PM UTC
    Helvetica, Eurostile, Antique Olive are all plausible choices.

    Avant Garde, Serif Gothic and Lubalin Graph are more mid 70s.

    Regards,

    T
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    Mar 21, 2008 1:18 PM UTC
    I would think that Avant Garde Gothic, Serif Gothic, Helvetica, Lubalin Graph, Busorama are all fonts that will easily give you that '70s look.

    Here is a link to a quick search I did using Lubalin as the keyword at MyFonts.com: http://www.myfonts.com/search?search%5Btext%5D=lubalin

    You'll be hearing the bead curtains clinking and the heady aroma of the herb which Bill Clinton did not inhale will fill the air when you get a look at the fonts this search results yields.

    Good luck.

    Tim
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    Inspiring
    Mar 21, 2008 10:09 AM UTC
    Oh yes, I always thought of Futura as a light text font, but Futura Display (with the rounded forms at the "x") has real headline and logotype quality.

    Thanks!
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    Participating Frequently
    Mar 20, 2008 11:29 PM UTC
    The font is Futura (probably Futura Display)
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