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phyllisj9
Inspiring
November 15, 2008
Question

Modern yet conservative font

  • November 15, 2008
  • 30 replies
  • 12966 views
Okay I'm looking at oodles of fonts. I'm looking for a font that says "modern (as in Internet age) yet still a conservative business." Dang if I know that would be. I've toyed with everything from Requiem (very elegant conservative) to Neuropol (futuristic). I guess I'll be here a while. But I thought I'd ask if anyone had any favorite fonts that would fit that theme... (I don't mind purchasing a font if I can find the right look.)

Back to the game....

Thanks, Phyllis
    This topic has been closed for replies.

    30 replies

    Known Participant
    December 2, 2008
    I like some of the modern serif dutch types, but they can be expensive. Check Dutch type library and teff's fonts. For san serif, I think Adobe's offerings are as good as any and better than Univers. (Myriad Pro etc.)
    Known Participant
    November 21, 2008
    Phyllis,

    You can also use myfonts.com which has a huge catalog, and even do a trial setting of the name of the bank in a variety of fonts there.

    Neil
    phyllisj9
    phyllisj9Author
    Inspiring
    November 21, 2008
    Wow! Didn't realize this thread could start some font controversies. :) I still haven't settled on a font but hope to this weekend!!! I ordered a big sample book of all the Adobe fonts which is helpful too. :)

    Thanks, Phylllis
    Known Participant
    November 20, 2008
    More important: they should change the name of the bank. From this Easterner's eyes, it sounds as un-banklike as "WaMu". <g><br /><br />Neil
    Inspiring
    November 20, 2008
    Regarding sans serifs for banks: I was amused to see that the Umpqua Bank uses Lithos for their logo (in a bold or black weight).

    T
    Known Participant
    November 19, 2008
    Don,

    Actually, in the late 1960s and 1970s I did use the font with some frequency. Now, barely at all. Although it is easy enough to change, I also never liked the very open default tracking of the letters. If I have to chose, I prefer Helvetica or Neue Helvetica for its warmer feeling. Or Gill Sans. Or Futura. Or Frutiger. Or Myriad. Or...

    Neil
    Known Participant
    November 19, 2008
    > very cold and somewhat mechanical to my eyes

    And I'll bet that in the past you have used Univers a lot. Part of the problem might be that you are just bored by the font.
    Known Participant
    November 18, 2008
    Paul,
    >Boring, sterile, it ain't.

    Don't confuse the very nice graphics (which hold up very well over the years) that are integrated with Univers. I agree that Univers supports the program well.

    I'm not completely dismissing the typeface; but, as demonstrated, one has to be aware of the company it keeps. As I said... "By itself, Univers is just very cold and somewhat mechanical to my eyes."

    Neil
    Participant
    November 18, 2008
    Neil

    Yes, 2 related families often work better than one. I personally think that Otl Aicher's identity for the Munich Olympic Games, based on geometrical proportions, vibrant colours, and Univers (!) takes an awful lot of beating. Boring, sterile, it ain't. The typeface, with its calmness, exactly counterpoints the other elements.

    http://www.1972municholympics.co.uk/index.php

    But I know we're not living in 1972!

    Paul
    Known Participant
    November 18, 2008
    Paul,
    >The great thing about the Univers family is that it will provide you with everything you need for corporate documentation as well as for display.

    But why do you need to limit yourself to just one family? For example, Adobe Systems uses both Myriad and Minion for their corporate style. And the two work together very well. Each font has a specific role in Adobe's CID program.
    >Univers, with its rational relationships of weights, does say something right about the 'internet age'

    ...and boring and sterile. By itself, Univers is just very cold and somewhat mechanical to my eyes. But it can be used in conjunction with the proper serif.

    Neil