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_RenéG_
Participating Frequently
Feb 19, 2009 4:15 PM UTC
Question

Registered Trademark ®

I have a logo set in Palatino (it's our company logo) and I just found out that I have 2 versions of it: one with the ® symbol in Helvetica and the other one set in Palatino, like the logo.

Which font should be used for that symbol?

Is there a rule for that, or is it just a matter of taste?
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    3 replies

    Neil_Keller
    Known Participant
    Feb 19, 2009 7:12 PM UTC
    Rene,

    I agree that Palatino won't reduce in size that well. I prefer to keep ® marks residing next to logos as small as possible.

    Neil
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    _RenéG_Author
    Participating Frequently
    Feb 19, 2009 4:58 PM UTC
    Thanks Neil.

    The Sans Serif is good, particularly when it is really small, for legibility and registration on press.
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    Neil_Keller
    Known Participant
    Feb 19, 2009 4:28 PM UTC
    Rene,

    It's a matter of taste, although virtually every time I see ® it is in a semibold sans serif. My sense is that as long as it is small and readable, it serves its purpose.

    Neil
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