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JoeCosta1024
JoeCosta1024
Participant
July 29, 2015
Question

Webfonts for Banner ads

  • July 29, 2015
  • 1 reply
  • 1086 views

Has anyone been successful using adobe web fonts in HTML5 banner ads served up by atlas, double-click, pointroll or any other adserver?

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1 reply

lselby24
lselby24
Participant
August 4, 2015

I've been looking for the same answer too! I still don't understand the rules/laws that go with using web fonts; especially custom web fonts to stay within the brand standards with HTML5 banner ads.

Some licenses limit the page views to 1,000,000/month, but what happens when you have a campaign with multiple ads that have multi million impressions? Plus it seems that a portion of the ads are never seen or ignored.

This is going to be a big issue since Flash will be blocked here soon and converting text to .png or svg becomes a big hassle when you need to change the text.

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