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When I asked Firefly to create "a cybercriminal impersonates a ceo" image for an article on cybersecurity, for some reason, it showed a Ukrainian flag on 3 out of 4 images in the background. As a Ukrainian, I felt offended.
No sign of cybercriminals though, only 3 men and one female wearing business clothes and smiling.
Web-based Adobe Firefly
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You will need to be more specific in your prompt. The model will have trouble merging the concept of a cybercriminal and ceo, so you need to be more descriptive like this:
On the appearance of Ukranian flags, this issue has been discussed in these threads:
Union Jack appearing in images
Images including people are severely culturally out of touch
Adobe basically had three choices:
The decision Adobe made is to try to make results appear more culturally relevant based on where the user is located. There are advantages and disadvantages of doing that, and in some cases, the results can be far from what you are looking for. You can change your prompts to be more descriptive of the people and objects to override that region/culture behaviour. It would be nice for Adobe to allow this to be disabled or overridden with another location/region or completely diverse subjects.
This can be overridden by specifying regions/cultures/races in the prompt.