Target CBR 15mbps bitrate renders far lower.
Our delivery specs aim for between 15-30mbps. Knowing this, our media encoder settings are at 25mbps (screenshot below). The rendered .mp4 is coming out to under 10mbps consistently. This is a VERY simple :30 spot; mostly white with little if any movement, so I suspect the system is still being 'smart'.
Similar results from rendering from the project in encoder. Similar when taking the pre-existing rendered .mp4 and RE-exporting it from encoder.
This is the same with my other coworker. We're on the same equipment, iMac Pro 2017, Adobe CC 2019.
Two other people - on either a PC or Mac - ingested the rendered file at 16mbps CBR and it came out to 15.7mbps. What the heck is the deal?
Render settings and Quicktime inspector post-render below.


