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Participant
December 8, 2020
Question

Creating animated display ads with images

  • December 8, 2020
  • 1 reply
  • 1486 views

Hello Community,

I'm trying to create animated display ads with images for Google. With the new guidelines from Google and I'm having a hard time getting the animation file to be underneath the 150KB mark. Does anyone know any tricks or best practice tips I can take in creating animated display ads with images for google? I've tried decreasing the resolutions and sizes for the images I include but, when I'm exporting the animation in Animate, the number of colors I used increases the file size. 

 

Google animated guidelines:
  • 150kb or smaller
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS

 

Please help. Thanks.

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1 reply

kglad
Community Expert
Community Expert
December 8, 2020

don't use sound and don't use bitmaps.

ArnieBeeAuthor
Participant
December 9, 2020

Thanks for your reply. But I see other ads being created with images and I'm wondering how they do it and keep the file size low. 

kglad
Community Expert
Community Expert
December 9, 2020

Gotcha. Thank make sense. So, do you know how others are making ads with images?


which ad?