Re-brand suggestion to really help Animate uptake!

[Carbonstudio]

As we know Flash and SWFs have a long and rich history. 

It also has a very bitter end. 

The amount of hostility and miss information about Flash and SWFs online is staggering. As a professional user of Adobe Animate I have an invested interest in making clients comfortable with their content being created on Adobe Animate rather than Adobe After Effects.

I believe that one HUGE stumbling block is down to the simple fact that the files are called. .FLA and .SWF.

This creates a lot of hostility and the need to explain a lot.

It would be amazing for users and the brand in general if we could change these file names. 

For example:

Adobe Animate.

Working file names .an (eg myProject.an)

And publishing file name .anim or something similar.

Has Adobe considered this? It would be a very small change that would make a HUGE difference.

I’d love to get thoughts on this.

m 

[kglad]

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