Hi,
At the moment, our email communication is managed through Eloqua. However, we have noticed a discrepancy between the click-through numbers recorded in Eloqua and those in Adobe Analytics. Specifically, Eloqua is reporting significantly higher numbers.
To provide more context, each email contains unique identifiers called UTM tags, which we capture using an eVar. The values assigned to this eVar in Adobe Analytics do not align with the values recorded in Eloqua.
Interestingly, I conducted a test by creating an email in a staging environment to monitor its click-through activity. In this particular case, the numbers in Adobe Analytics perfectly matched those in Eloqua. Unfortunately, we are uncertain about the cause of this inconsistency with the other emails in the production environment. Please guide if you have any idea.
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