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Community Expert
November 10, 2011
Question

Adobe's New Upgrade Policy (for CS6)

  • November 10, 2011
  • 12 replies
  • 33690 views

http://blogs.adobe.com/conversations/2011/11/adobe-creative-cloud-and-adobe-creative-suite-new-choices-for-customers.html - Posted by DAVID WADHWANI, SENIOR VICE PRESIDENT AND GENERAL MANAGER, DIGITAL MEDIA BUSINESS UNIT

Just saw this and I'm speechless.  Everyone knows about Muse by now and how they want to charge to continue to use the product and now today Adobe boldly makes this statement:

In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions).

That means no more 3 versions back.  Upgrade at every point or buy a new license when you need it again, or pay the subscription model for Adobe "Creative Cloud" for $49.99/month ( $599.88 / year ).

How does everyone else feel about this?

    This topic has been closed for replies.

    12 replies

    Participant
    January 18, 2012

    http://eduardoangel.com/2012/01/13/adobe-reconsiders-upgrade-policy-expiration/

    Adobe’s world­wide upgrade pol­icy was set to change after Decem­ber 31, 2011. Well, now they are announc­ing a new “spe­cial upgrade offer” for CS3 and CS4 customers.

    ProDesignTools
    Community Expert
    Community Expert
    January 18, 2012

    macuser88 wrote:

    Adobe’s world­wide upgrade policy was set to change after Decem­ber 31, 2011.

     

     

    That's not correct -- their upgrade policy was not set to change on December 31, 2011 - the policy would change only when CS6 comes out, for upgrades at that time.

    Adobe would have no way of definitively knowing when a customer purchased or upgraded to Creative Suite 5.5, so there could be no earlier cutoff.

    The only thing that was set to expire on 12/31/2011 was the additional 20% discount on upgrades to CS5.5 - but towards the end of December that offer was extended.

    The difference now is that owning CS5 or CS5.5 is no longer a requirement to get future upgrade pricing to CS6, at least though the end of 2012.

    So that December 31, 2011 date was a misunderstanding on significance, but to be fair, Adobe's communication on the issue was sparse and complex enough to be misread.

    

    ProDesignTools
    Community Expert
    Community Expert
    January 11, 2012

    Some significant news just out that should make older customers happy on this topic

      Adobe Listens, Postpones Changes to CS6 Upgrade Policy — CS3 & CS4 on Track

       

    So good news as it should be returning now to the previous plan for the rest of this year.

    John Waller
    Community Expert
    Community Expert
    January 11, 2012

    So how does this about face affect those who took advantage of last year's 20% off discount offer to upgrade to CS5.5 (which they may not have really needed) by 31 Dec 2011 in order to be ready for CS6, because they felt that Adobe had put a gun to their head with the ill-timed introduction of the new one-version-back policy?

    Refunds available?

    Participant
    January 11, 2012

    I'm in the same boat as you, John. I only upgraded to 5.5 from 4 because of the policy announcement + discount. I don't think 5.5 bought me that much, if anything, that I needed, but wanted to be able to u/g to CS6 if its features warranted. I hope we can get some sort of adjustment, but I rather doubt it.

    Participant
    November 24, 2011

    Well, I think I'm about to put Adobe in the same classification as I did Autodesk in 2002. I stopped sucking up to Autodesk after Autocad 2000 was released and have not upgraded since and have no intentions to upgrade with them. I can design homes, buildings or whatever I get a call for in 2000. A line is a line and a dimension is a dimension and it doesn't take several thousand bucks a year in upgrades to make them work together. Everyone in my office that runs cad uses Windows 2000 Pro or XP, some on new computers with a fresh install of XP so pocka to Autodesk.
    None of us certainly care not to have to learn all the new peeps in programs already with intense learning curves.

    Everyone in my office that uses PS can still do whatever they need to do in earlier versions even though we have cs5.5. I feel like that was a waste of money because most still use cs3 and two still use PS 7.0 and refuse to change and I'm certainly not going to make them change as long as it works for them. Everyone also has PSP and loves it so I'll upgrade that for anyone of them that think she wants or needs the upgrade.
    I doubt very seriously we'll upgrade PS anymore unless some super changes are made in it that works for us.

    I understand many people having to use, or think they have to use, PS so I certainly hope it's paying off for them.

    I'm sure the hackers are lining up if and when PS makes their new move on all of their dedicated users and customers.

    We're now using Expression Web much more than DW and have no intentions of upgrading anymore DW. At the last developers meeting we were in we were told EW is fast catching up to DW and will probably overtake it. EW is a lot cheaper than DW and so far all the upgrades have been free but we buy the disk so we can more or less control our destiny if an upgrade is buggy. Our 13 year old daughter walked in the door last week with herself a new EW4 Academic version for $24.00....not seen anything like that with DW. We still have many client sites in DW so we'll continue to use the versions we have and will continue to use DW for certain applications that DW is good at.

    Just my 2 cents worth.

    Inspiring
    November 24, 2011

    Everyone also has PSP and loves it so I'll upgrade that for anyone of them that think she wants or needs the upgrade.

    I doubt very seriously we'll upgrade PS anymore unless some super changes are made in it that works for us.

    Perfect.  And if the price is exhorbitant, it'll be that much easier not to upgrade.  I haven't used PSP in a long time, but this is sure an opportunity for them.  I hope they make the most of it.

    As with, in my belief, any company that makes a decision like this one, they'll only respond to damage to their bottom line.  And if enough people refuse to upgrade or get hacked copies or go to PSP or even gimp, Adobe will eventually suffer enough damage that they rescind this ridiculous effort.

    Actually, I'm still wondering how real this is.  We've all seen politicians and companies pull this kind of garbage before.  They have some PR flack or expendable executive throw out some kind of idiotic statement of change, and sit back to see how much screaming there is.  If not much, they go ahead and turn the screws.  If there's a lot, and they end up looking like the thieving, money-grubbing, scumbags they are, it quietly get rescinded and supposedly the flack or expendable exec gets a lower bonus...

    So, is it real, or is it just another trial balloon?

    on5lb
    Participating Frequently
    November 23, 2011

    Hi,

    I did not followed all this stupid "evolutions" using still the full CS4 package.

    Is it means Adobe is intend to put the CS6 on the market already ?

    My goodness, when i'm thinking on ALL the very usefull applications they "finisht" ...

    Remember: Streamline >> Dimensions >>Type Manager >> Live Motion ....and so on !

    In the past, the customer was KING !

    Today...the customer is a SLAVE !

    Inspiring
    November 23, 2011

    Well, I'm not sure what it looks like in all your worlds, and perhaps you're all or mostly in a position to upgrade regularly.  But, out here in amateur-land there's already notice of this change.  In December the tutorial at at least one of the local photo clubs will be on "Alternatives to Adobe Products for Photographers".  They'll be stressing tools like gimp and cost effective alternatives to Lightroom (there's a strong stench that if Adobe's going to screw Photoshop users, they'll screw the Lightroom users next).

    How many people will switch, I don't know.  But I DO know that a LARGE number of amateur photographers I know, switched from Photoshop to Elements in the CS4, CS5 timeframe.  And they AREN'T coming back.  So, if Adobe's intention is to "reduce their customer base so they can listen easier", they're being very successful.

    For the last 6 years, every time I've had to upgrade PS, and now LR, I"ve said the same thing "What Adobe needs MOST is a strong, devastating competitor with a world-class, cost effective, Adobe-killing photo editor."  If they COULDN'T get away with this kind of repugnant behavior 'cause their competition would eat their lunch, they wouldn't try.

    Personally, I'm disgusted by the seemingly blatant insult to people that have contributed to the Adobe annuity for years.

    mhollis55
    Inspiring
    November 23, 2011

    But you don't have to contribute to the Adobe Annuity! That is my point. If you simply upgrade when, for your own workflow, it's pretty much mandatory you save money. My figures consistently show that. If you are having buyers remorse now because you did contribute to the "annuity," then I suppose that's lost money you won't re-find.

    But don't do that again.

    There are competitors to Adobe products, you know. Instead of Dreamweaver, there is KompoZer. There is also N|vu. Don't like Photoshop? Frankly, a lot of what I do routinely in Photoshop can be reproduced in Photoshop Elements, which is a lot cheaper. And you can download The Gimp for free.

    If you are not a professional and you are a student, you may be entitled to a considerable discount on Adobe's applications.

    Griping about costs and "Adobe annuities" is just silly. If you are a professional and the Adobe tools are useful, they're paying for themselves.

    Inspiring
    November 23, 2011

    No, at this time there aren't worthwile competitors to Photoshop. What PERCENTAGE of seminars are taught for Elements?  What PERCENTAGE are taught for "gimp".

    If you go to a Bird Festival in Florida, and in addition to shoots there are classroom sessions, what PERCENTAGE are in ANYTHING BUT Photoshop.

    Sure, if you want to be out there in the wilderness trying to ferret out answers every time you have a problem in gimp, that's fine.  But, at PRESENT, it's not a worthwhile

    substitute for Photoshop.  Elements is fine.  And yeah, Paintshop Pro is still out there staggering around.  There may even be as many books per decade for PSP or

    gimp as are created in a month for Photoshop.  And about as many seminars, workshops, classes, and tutorials.

    So, arguing about buyers remorse and not contributing to the annuity is just specious.  At PRESENT, they're the 800 pound gorilla, and virtually anybody that's serious

    about image processing or graphic arts is using one or the other Adobe product. 

    And with this policy, that will change.  More Elements.  Lots more gimp.  Lots more people not tied to Adobe.  And a WHOLE LOT more illegal copies floating around.

    As far as "silly".  Just like the Occupy Wallstreet people, there's nothing silly (ok, they're pretty silly, but that's a different discussion) about registering a protest against

    a policy that is such a blatant insult to your customers. 

    Personally, it doesn't affect me a lot.  I've got 5.  I'll likely get 6 'cause I teach Photoshop.  But I know of a half dozen amateur photographers that update every other

    version or even every third version, and they're furious.  They'll either stop upgrading, go with competing products (I expect the PSP people to do some kind of big

    push to increase their customer base at Adobe's expense), or get illegal copies.

    So, mhollis55, you may be a sufficiently high-priced professional that you can claim "the Adobe tools are useful, they're paying for themselves", but for most amateurs,

    they aren't.  They buy and use the tools because they like them and/or can get training in them.  But, this change may very well unlock them from Adobe.  As I said,

    it'll be starting soon - here, in December when "alternatives to Adobe" starts getting shown.

    mhollis55
    Inspiring
    November 23, 2011

    I think what I have been doing mostly is what Al Sparber alluded to: upgrading only to the extent that it makes sense.

    Of course, he has to have the latest versions of all software he does plugins for just to make sure that the P VII plugins continue to work with the latest versions—but he makes that investment back from those who purchase his products.

    Here are the reasons for upgrading (for me):

    1. Prior code does not work with the current operating system, which means any new computer will need current code.
    2. Enhancements to the code that make it a "must buy." This means the software needs to increase productivity substantially.

    That is pretty much it. I will not upgrade just to get on the "treadmill." Microsoft recently released Office 2011. While it runs great on Intel Macs, I see no need to have a 64-bit spreadsheet (if, indeed it is) and I really do not want to relearn how to use the applications, when pretty much all Microsoft did was tweak the user interface to changes things back to the way it worked in the 2004 version after users complained about the 2008 version.

    I have not upgraded to OS X 10.7. I suppose, were I to purchase another Macintosh I might be inclined to, but Apple significantly changed the operating system to redefine how I would work on my computer, and I simply do not have time to waste trying to figure out how to work with the new paradigms. I recognize and acknowledge that Apple has made the upgrade cost cheaper but it will "break" several applications that require Rosetta that I use several times weekly. That violates reason # 2 above, as my productivity would be inversely affected. As I stated, # 1 may override that if I purchase new hardware.

    As to Adobe's products. I hung on to Photoshop version 7 until it simply was outpaced (on Intel) by CS3. I still use Photoshop CS3 and it works fine for what I am doing. I have looked at updating to Photoshop CS5.5 because it may offer some enhancements that could save me time but, for now, CS3 is just fine for me, even though I realize it's not a 64-bit application. As a 32-bit app, it's hardly slowing me down on my Mac Pro.

    I upgraded to Dreamweaver CS 5.5 because of the HTML5 work being requested of me and because the Live View feature can save me time. As it is, it has helped me design sites with a better eye on details in HTML5.

    I think it's useless to panic when one gets these kinds of indications that a software company is going to institute one policy or another. Photoshop costs $700. If the upgrades are $200 per release and I would have upgraded each time Adobe released their new software, I would have spent $600 by now in the upgrades. If it turns out that I cannot upgrade Photoshop CS3 to Photoshop CS6 (whenever that comes out), I will have saved $100 by not upgrading. And, frankly, I could save more than that by continuing to use the very useful CS3 software through Adobe's 6.5 release.

    I do not understand the "cloud" subscription model. I do realize that Microsoft decided to float that idea some years ago for their Office Suite, which was, at the time, unreasonably-priced. I thought about it and came to the conclusion that I might, indeed, really need to open a Microsoft Word document some time after my subscription lapsed and the inability to do that was intolerable. I suppose there are accounting reasons why a subscription might be valuable and here are my thoughts about that model (which does not work for me:

    1. It may allow companies who are trying to save on taxes in the US and the UK to show a subscription related to your work.*
    2. It allows companies to purchase a seat on a month-to-month basis and stop the subscriptions in the case of layoffs, increase them in the case of an expansion in their business. Site licensing may be more expensive.

    * Please note, I am not an accountant and not qualified to give out tax advice.

    So Adobe is reviewing how they sell products now and I'm sure they're trying to maximize income. It remains my hope that Adobe will continue to invest profits in making their applications better. To the extent they don't really, I don't purchase their software upgrades. And I do save money in not doing that.

    Known Participant
    November 23, 2011

    Whichever way you look at it, Adobe has got you by the sort and curlies

    The upgrades are expensive - so the only option is to skip a version

    Now that loophole is closed we can all look forward to being at Adobe beck and call.

    Before you know it you wont be able to purchase the app and you'll have to rent it to do your job!

    Ben MCommunity ExpertAuthor
    Community Expert
    November 23, 2011

    Looks like more people from different products are getting in on the discussion too.  On Monday NAPP President Scott Kelby wrote an open letter to Adobe asking them to reconsider this change. You can read the letter on his blog post:

    http://www.scottkelby.com/blog/2011/archives/22903

    Known Participant
    November 23, 2011

    I certainly do hope they revert to the older and far more customer focused approach.

    If Adobe keep mounting the financial pressure on users it will certainly push more people to use software from 'non legitimate' sources.

    Participant
    November 22, 2011

    IMO, the most unfair thing about this policy change is the short notice. Adobe is offering a 20% discount on CS5.5 upgrades thru Dec 31, so I have about 6 weeks to upgrade from CS4 to CS5.5 in order to have the "privilege" to upgrade to CS6 when it is released -- and I have no idea if I'll want or need what's in CS6! So I'm supposed to spend $160 now for CS5.5 and then another $200 (guesstimate) for CS6 in a few months?

    I saw a suggestion to Adobe in another blog that they should start this policy effective with CS6's release. In other words, you can upgrade to CS6 from earlier versions when it's released, but from then on you have to take each upgrade if you want the upgrade pricing. Still not what I want to do, but fairer than springing this on us at the last minute.

    I also agree with some of Al Sparber's comments above, and if I have to make a decision by the end of the year, may just spring for CS5.5 and consider it my "final" version of DW.

    ProDesignTools
    Community Expert
    Community Expert
    November 23, 2011

    Interesting, some folks in our new poll on the policy were saying basically the same thing...  It might have been better received if Adobe provided for a transition period, or perhaps more notice, or maybe even a phased approach of with "2 versions back" as a middle step for CS6.

    (BTW, feel free to participate and express your views on the new model if you like, either positive or negative - we will be sharing the results directly back with Adobe.)

    Participant
    November 11, 2011

    I pay for the subsciption on Adobe Production Premium Suite and I have to say I love it. I stay current, upgrades are easy and just breeze out to me.

    I have no compaints. I am concerned about this Creative Cloud thing, as I am not sure what it will include.

    John Waller
    Community Expert
    Community Expert
    November 11, 2011

    The subscription edition is great for those who are happy to pay the monthly (or annual) fee to Adobe for the rest of their lives.

    But when you stop paying, you lose the ability to update your original files (and create new ones).

    Those who prefer perpetual licenses view the subscription editions as a premium priced ball and chain (subscription fee) with no end date.

    Ben MCommunity ExpertAuthor
    Community Expert
    November 11, 2011

    To further what John is saying there are also incompatibilities with files from different versions in some programs.  One thread I saw going on was in the InDesign forum where this got brought up:

    http://forums.adobe.com/message/4017232

    Additionally, creative design is not something that only happens in large corporations like you would see with software like SQL Server.  Creative professionals range from movie studios, to art / pr companies, to individuals doing design/photography out of their home.  That's the user who is going to be alienated more than anyone is the contract professional.  And a lot of businesses won't upgrade with every new release either or want to take that risk.  Is the new software always going to be compatible with the end-user's system?  What if you are in a business using XP still and CS6 requires Windows 7 and you are on the subscription model that forces an upgrade.  Then you are out of luck?  What if CS7 will require Windows 8, 64-bit processor and 8GB of memory and your company only has 6GB in your Windows 7 system and says it runs fine why do you need to upgrade?  Or if you are able to use the older versions why are you continuing to pay for Adobe to develop something that you are unable to use?

    Inspiring
    November 10, 2011

    Quote "We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan"

    So you should be. Just think of the great big bonuses that the upper echelon are drooling about.

    This will be £50 per month in the UK for an individual, if current UK pricing policy of $1 = £1 (when the true exchange rate is £1 = $1.5)  is continued!

    Or £600 a year, which is more than double the current upgrade price that I pay as a single user for web standard if I upgrade every two years. No doubt the upgrade prices will increase to match, and because the product will be continually evolved, upgrades will be produced every three months, so it will be impossible to keep up to date.

    Unless you are working for big corporations with money to burn (like Adobe) there is no way that this sort of rip off can be sustainable.

    If Adobe insist on going down this route then they should do it at a price that is viable.  I would not mind paying  £10 or $15 a month, which is all that the product is worth.

    The proposed prices are a certain way to drop half their  non-corporate customer base - but perhaps that is what they want

    I write for charitable groups, and they will not be able to pay these sort of costs.

    If I had known this a few weeks ago, I would never had bothered to "upgrade" to 5.5 which is not much of an improvement on version 4.

    Participating Frequently
    November 10, 2011

    Adobe already changed their release cycle to a .5 increment every 12 months.

    We'll have to see if that means you have to have CS6 to upgrade to CS6.5 in May 2013.

    But somehow this was to be expected: if you have a look at Autodesk (at least for their 3d tools) you will see that they totally changed their releases to fit into yearly subscription fees (one full release/year with additional features becoming available to subscribers later on).

    As you said: its's actually quite nice for larger companies (tax benefits and it's very easy to calculate the costs).

    On the other hand I'm still torn in half myself...

    ProDesignTools
    Community Expert
    Community Expert
    November 14, 2011

    Mike_Edel wrote:

    Adobe already changed their release cycle to a .5 increment every 12 months.

    We'll have to see if that means you have to have CS6 to upgrade to CS6.5 in May 2013.

    Fortunately not – Adobe's new upgrade policy deals only with major versions of the software (every two years)...

    So 5 and 5.5 are considered "the latest version," and will be one version back from 6 (and 6.5), and eligible for upgrade discounts until 7.