If your website isn't optimized for mobile users yet, you're shooting yourself in the foot. Here's why.
Mobile users are not the minority.
As of January 2021, global Internet usage rose to 4.66 billion. Of those, 4.32 billion are accessing the Internet from mobile devices. In some regions (Asia & Africa), mobile Internet access is all that's available.
PEW Research shows that 85% of US Adults own a Smartphone, up from just 35% in 2011.
Very timely post Nancy, I couldn't agree more. I always tell businesses I work with that you have to look at the numbers and make data-driven decisions. Even though it might not be something we necessarily want to agree with or believe is happening. Failure to trust in what is happening or changing is how things can lead to a disconnect with your market and create negative momentum.
Negative Momentum: Your customers think your site is broken junk from the 90's when they visit you on their phone or tablet. It's such a pain to find what they're looking for that they leave your site and go to Google. After a quick search, they land on a competitor's site with a mobile friendly design and similar products. They purchase those products instead and when asked by friends or family where they found such a wonderful widget, they go on about their terrible experience with the broken site and give the address to the functional one that they purchased from. Your competitor continues to thrive and update their user experience online, while your site languishes in mobile-unfriendly pergatory since you lack the funds to update and are considering whether you should even bother staying in business.
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But seriously, all of the above.