Data Merge in Illustrator - Feature Request

This may be a Feature Request, or maybe I just don't know how to do this.

WIth a lot of fiddling, I am able to get data merge to work, but the problem is with the names of the files on the output. Since the choices for naming appears to be:
File + Number
File + Data Set Name
Data Set Name

There should be an option to either name the file export from a column in the data set, or to specify the data set names as a column in your .csv file. 

Outputting 200+ files and then needing to rename them is not very practical. 

I suppose another way to do it is if you could automate the naming of the Artboard or the Asset Export as a column in the data set could be another way to approach it.

Am I missing something? Is there a way to automate the naming of files in Batch Export?

Thanks

Jim D

#Actions
#Automate

#DataMerge

#FeatureRequest