Quick question about making 2 logos for 1 client with 2 seperate businesses

[radoslava645]

Just a really quick question.

I am currently working with a client on their second logo for their second business and was wondering if I am supposed to treat projects like that differently or not.

Basically, my question is this:

If you have a client with two completely separate businesses and they want 2 logos (one for each) should you somehow relate the logos to one another or something like that, or should you simply treat the two logos as if they are for 2 separate clients?

Thanks!

[Monika Gause]

That completely depends on the client's marketing strategy.

[Jacob Bugge]

Radoslav,

I believe this is an obvious opportunity to give the client more than they expect, and make yourself the obvious choice for further work and maybe even more work, simply by taking it up with them as something important to consider, especially if you can present it as opportunities for stronger branding, including mutual strengthening of businesses by similarity or complementarity in logo appearance.