How to achieve this type of editing style?

[jennr8178030]

Hey everyone,

I was hoping to get some tips on how to achieve this look when editing photos? I'm still somewhat new to Lightroom and could use some tips 

Jordan & Kemper (@joandkemp) • Instagram photos and videos

Thanks!

[Bill Sprague]

I looked and don't see a specific style.   Most seem to be bright midday sunlight with some fill flash and revealing clothing.  What am I not seeing in the way of a "look"?

[jennr8178030]

LOL...I mean there's obviously a specific editing technique they're using, otherwise, I wouldn't be asking. The pictures don't just look like that straight out if the camera.

[JP Hess]

I think you would hire some models and have some assistants with some nice sheets of white bounce board to reflect some light. Then I would turn the models loose to do whatever they do and shoot several thousand images so that I could pick the ones that work. It looks to me like there was some flash fill on a few of them. These photos were not taken by an amateur and didn't happen just by accident. They were carefully planned, carefully exposed, and the models knew what they were doing. So did the photographer.

[Bill Sprague]

jennr8178030  wrote

LOL...I mean there's obviously a specific editing technique they're using, otherwise, I wouldn't be asking. The pictures don't just look like that straight out if the camera.

No, I think it is shooting technique. 

[jennr8178030]

Oh I get what you're saying!