Brand Analysis: I need to know if Adobe has made some co-brandings in its history.

[isasouleimanov]

[Moderator moved from Creative Cloud Services to The Lounge.]

Hi everybody I'm Isabella and as a university exam, I have to analyze the brand strategies of Adobe Systems.

Now, I'm not sure that this is the right place to ask this but maybe someone could give me a hand.

I'm looking for the main Co-brandings that Adobe has made in its history ( just to explain... a Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance ).

[Abambo]

Hi Isabella,

This is basically a user to user forum financed by Adobe. So effectively, this is probably not the best place for your enquiry. I would suggest writing to Adobe directly.

If you look into the product range of Adobe, you will find different types of brands, sometimes with confusing names (like Photoshop (pro version) and Photoshop Elements (consumer version)). At the time they also had Photoshop Lightroom, now rebranded to Lightroom and Lightroom Classic... If that may be of help, you can push your research in that direction.

There is also Creative Cloud and Marketing Cloud and Document Cloud...

Good luck.

[Nancy OShea · Accepted solution]

My take on this is different from Abambo's.  As I understand it, co-branding is when one big brand such as Adobe collaborates with other big brands such as Coke or Starbucks to create greater brand awareness for all.

Some recent examples, Adobe Creativity Tour + Lady Gaga.

https://creativitytour.adobe.com/en/challenges/rainonme/

https://creativitytour.adobe.com/en/challenges/chromatica/

Adobe Creativity Tour + Marshmello

https://blog.adobe.com/en/publish/2020/05/06/be-kind-and-creative-with-adobe-live-nation-and-marshme...

https://creativitytour.adobe.com/challenges/marshmello/

And more...

https://creativitytour.adobe.com/

Hope that helps.

[isasouleimanov]

Thank you, for the answer Abambo.

Actually I was searching for something different but I think that Nancy ( down there ) replied brilliantly.

Anyway thanks for the redirect in the lounge, sorry about the wrong forum, first time here.

Have a nice day.

Isabella