Adobe is a company and as a company it is in business to make money. It is not in business to make any of us happy. It is abundantly clear this move is designed to generate revenue and they can't be faulted for trying to be profitable. For argument's sake, let's say Adobe has doubled the cost of using their software. For their revenue stream to remain EVEN they could lose up to half of their users. Does anyone think this move will cause Adobe to lose half of their clients? No. In that regard, this move will end up making Adobe money. It is my belief this move is still wrong. It seems better to broaden your customer base rather than reduce it. Sure, a lot of us are hobbyists, not-for-profits and small businesses that just represent chump change to Adobe, but it still seems to make better sense to me to make a product more desirable rather than more expensive. Yes, price increases are expected, but only in small increments and generally in line with inflation. This move makes me wonder what the life span of such products as Photoshop might have. How different is it today from what it was even five or ten years ago? 64 bit? Yes, great. A handful of new filters? Yes, also great, but how else? When they started adding video editing it makde me think Adobe developers may be scratching their heads about what else they can do to make it useful. Surely, that's a difficult task, but I believe there are a great of deal of new frontiers to be explored yet that can keep Photoshop viable for years to come. For example, I'd love to see real 3D texture painting. Sure, it does that now, but it's clunky and not very effective. Offer support to load popular object formats and generate UV maps as we paint. Other products specialize in this. Why can't Photoshop? Also, what about offering additional tools as plugins? How about developing a better matte picker? That's not something we all need, so offer it as a plugin. Lastly, I know developing software is expensive and it should be. It's hard work! So why not drop some of the smaller applications and focus on the bigger ones? Does anyone really use SpeedGrade? Prelude? Just saying.
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