Yes. Earlier this month Tom Boger, senior director of Mac Hardware Product Marketing, told Tech Crunch, “We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.” What’s the important part of that statement? When Tom says, “pro community” he’s not only being transparent about the release time frame, what he’s also saying is, “Are you part of that pro community even if you qualify as a ‘pro’?” There are a limited number of professionals who need that kind of Olympic weight lifting technology muscle. The top tier Apple and HP laptops are not able to host the RAM needs of many professionals because of RAM limit specification of Intel’s microprocessor. So, those current laptop issues open the door for important desktop computing alternatives. But, at some point Intel will solve the laptop RAM issue. It’s worth mentioning that the microprocessors which go into laptop computers, are traditionally not the same as than those brains which go into desktop computers. How much technology weight do we need to be pressing over our Macs’ heads to need this kind of power? Here are a few examples of when our MacBook Pros say. “OUCH!”: Adobe Illustrator: Some AutoCAD users send us huge vector art files. They usually work okay. But, there are times when the projects are so massive that it takes a very long time to scroll around them. There are some very cool things that we love to do in painting with Illustrator. Once those projects become extremely complex (and we love to make them complex) it’s difficult to paint in realtime. When that happens, we have to stop working. Adobe Premier Pro: For the most part, non-linear editing (NLE) is not demanding on a fully loaded MacBook Pro. However, we create many graphics which assist people in the learning process. As we build layer upon layer upon layer, the motion graphics cause long projects to lag. Moving up and down or back and forth through a big timeline hurts. Premier Pro’s monitor panels can become slow to respond, as well. Adobe Photoshop: Oh… where to begin. We go back to Painter 1.0 and our work in pixel art and compositing became something of a signature for us. When Adobe added a paint engine to Photoshop, we could begin to do what we could not accomplish in Painter. However the more layers we add and the great complexity we bring to the table, the more we create a realtime painting issue, similar to what happens in Illustrator. We compound that problem with 3D. That’s not the whole of it. Animating with Adobe After Effects and Adobe Animate has its own set of pain points. Why wait? Why don’t we just buy the current Mac Pro? Have you priced a fully loaded one of those things? There are cars which cost less! We do not know specifically what Apple is waiting for, with the new Mac Pro, but we can see that new big tower development appears to be on hold at HP, as well. So, that tells us its probably all Intel driven.
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