Do you REALLY need Apple to “Rock your home”? We always have Adobe Audition on our brains when we hear about new audio technology. The Apple HomePod https://www.apple.com/homepod/threw us for a loop, this week. During the Apple WWDC Keynote, we wondered if this would open a need for a new music recording and distribution model. There’s been a great deal of discussion about Apple’s new HomePod. It was touted as a music-based device in a product category primarily known as a “Smart Speaker.” That name is something of an evolution of the “Smart Phone” name. Google and amazon have had plenty of success with devices you can talk to and they talk back. That too is something of an evolution, in this case its Apple’s Siri which the other two players monetized for a digital home before Apple fully got around to it. But, is the HomePod a great music solution? Maybe that’s analogous to asking. “Is the iPhone is a great camera?” If you don’t own a professional dSLR (digital Single Lens Reflex) camera, you might say, “Yes!” However, if the dSLR is part of your way of life, you might just roll your eyes at that question and that’s all you need to do to respond. Well, the same is true of the audio question. At the Apple WWDC Keynote, Apple did flash on the screen a few logos of the big household names in audio. They’re the companies which have gotten on board with Apple AirPlay. Here are a few things which need to be understood about audio playback. Things have moved forward from the days of the RCA dog tilting its head at the big monaural horn-like device or those huge 1960s pieces of furniture for playing two channels of stereo. Now, surround sound is everywhere, including in our high-end headphones. The unique component is the nomenclature. Beyond Mono (1.0) or Stereo (2.0) are the more basic home surround concepts of 5.1 and 7.1, plus in the true theatre audio experiences there’s even 22.2. The typical home theatre 5.1 configuration would be a total of 6 speakers. There are 3 speakers to the left, right, and center of the TV plus 2 on either side of the prime sofa seating. The “point one” in the “five point one” title is that rumbling subwoofer which is usually just off to the side of the TV. 7.1 has a more full surround effect with left and right speakers behind the prime listening seats. The 9.1 concept adds two higher front left and right speaker positions. But, 10 speakers in at least one room? Then there’s various rooms of the house with more speakers? Isn’t that a mess of wires? Well, it used to be. Wireless speaker systems are the new way to go. That said, how does surround sound relate to the Apple HomePod? We don’t know. We have not seen sufficient information on it. However, the HomePod appears to be about much more than music. And, the audio component appears to be far different than the above described home theatre configurations. Should music producers concern themselves? Should Adobe’s Audition team prepare for new directions in playback configurations? Though we do not doubt that the first HomePod will gain a fan base and Apple will expand the brand’s capabilities in the years ahead, we don’t think there’s a need for anyone to concern themselves that studio production nor postproduction techniques are about to change because of this. Anything which brings about new excitement is good for business. What we know is that the photo capabilities of smart phones have revved people enough to want more from their photography and then they buy serious dSLR cameras. So, we hope the Apple HomePod will also open up renewed interest in all the great new gear, which excites the ears of audiophiles and lovers of terrific audio in movies and TV shows.
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