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News on Premiere Next at Adobe Max

Advocate ,
May 06, 2013 May 06, 2013

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Join us today at our #AdobeMAX keynote, live at 9:30 a.m. PT with CEO Shantanu Narayen and SVP @DWadhwani: http://adobe.ly/AdobeNext

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Contributor ,
Jan 28, 2014 Jan 28, 2014

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R. Neil Haugen wrote:

coroner ...

"When a company casts aside a portion of their customer base and ignores their business $ there is little doubt for many they could do it again on another issue..."

as you seem SO certain of and horrified about ... Adobe's bottom-line profits dip for a bit, what in the world is it of concern to you? You clearly are shouting you hate them ... the evil money-grubbing secret-stealing hacks! So, I'd think you'd be thrilled to sit back and chuckle about their imminent demise. You KNOW this model can't work and is going to break them.

Or are you really afraid it's going to work out just fine in the end for them? Either way, it will be more amusing to me to listen to the worries, frights, and concerns of the folks screaming of the horrors of the cloud than about anything else out there.

Because no matter what Adobe decides to do at any time, I and the others choosing to utilize their products will always have our own options separate from Adobe. Just as you do. Wow. Did you know there are alternate programs for every single one of the video related programs they have? That many top-line pros actually ... I know this may be a shock ... don't even USE Adobe software.

Go figure ...  

Neil

Next time read my posts. I'm not shouting I hate them. I'm shouting what they don't want to hear - That I'm willing to pay them, as many others are, 2x the original cost of the perpetual license to get non subscription software. You see, I want to pay them more $ than I would pay them via subscription.

The major problem with Adobe is that they told their customer base they were all about CHOICE and then with CC they took CHOICE away.

Oh I know about alternative programs. I've already purchased Edius. Just finishing up two long projects already started in CS6.

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LEGEND ,
Jan 28, 2014 Jan 28, 2014

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Andy,

Your arguments and comments are based several things. First, on presumptions of another group's future behavior ... which is, as we all know, a heavily fact-based way to argue a point. Right! 

Especially from someone who is far removed from those who will make the decisions over time, and has clearly ideas of the World and Humanity which seem to be different than those other humans who are going to ... over time ... and in varying arrays of individuals involved ... make those decisions. It's such a solid, tight basis for an argument. In this thread, I've used the term "argument" as meaning something used in a rhetorical discussion, not something used because of being angry or upset. Just ... a rhetorical argument. Please do understand that.

But in any rhetorical training I've been through, suppositions about future behaviors by other unknown persons are not considered "facts". In any way, shape, or form.

Next, you seem to have a very strong personal feeling against renting or leasing. Fine. I've known many people who feel just like you do. In many cases, renting costs more over time, and purchasing a "finite" product is more advantageous. Yes, more people choose to buy a car rather than lease one. Which doesn't say anything at all about the reasons, many very valid, for when leasing makes as much or more sense. I've got acquiantances who are going to always be in a newer car, and fairly nice one at that. Period. It's the way they like to live. They see no reason to buy and sell, since they'll always be turning their cars over in a couple years anyway. Leasing works perfectly for them. For us, we like nice transportation but at a lower cost ... so we tend to buy 2-3 year old vehicles and sell them between 8-10 years. Leasing a car isn't out best option currently, but I don't rule out that I would never lease a car.

For many businesses, leasing an asset like a car or truck or ditch-digging equipment makes a LOT more sense than owning the thing. Most contractors around here don't own a backhoe, for instance; they rent by the day. Why? Blame things are spendy and it would be stupid to pay all that money for something they use a couple days a month, maybe up to 10 days in a busy month. At what point does it make sense for them to buy such a tool? For many contracting businesses, they don't buy major tools, as it gives them a definitive cost-per-job to lease/rent as needed. Direct expensing on tax reports and financial statements. Whether or not it "sounds smart" to you is completely irrelevant. It's smart to them. And very common.

So just because you don't like renting or leasing is irrlelevant to whether or not it is a viable or at times even preferable option for other people. Renting and leasing all sorts of things are both here to stay. And valued by many for parts of their lives or their businesses.

My "emotionally charged" comments are becuase I'm laughing so hard at times. Not to be mean, but ... wow. And no, my comment about survival had actually nothing to do with survival. Maybe you missed something there ... 

And next ... Yea, you've got "const control" with a perpetual license ... for a product about two generations out of date. Enjoy it all you want, no one is standing in your way. It's your choice, mon ami, you know? You're welcome to stay back with that version, as it was offered with a perp license. But there's nothing anywhere that says every company has to continue doing business the same fashion in which they started forever. And either way, if you choose to come up to a newer product, you'll have to pay something to someone. I'm choosing to stay with the newer product, so of course I'll have to pay one way or the other.

I cheer for reactionary behavior? Wow. I plan more than most people, I've had this business for 35+ years and we would not have survived had we not been able to plan and follow through better than most people. However, I know darn well that NO one sees the future too well. Even most science fiction writers were blindsided by the sudden creation and over-whelming use of cell-phones. All their books ... many scrupulously thought through ... of life in the future, and they didn't see that coming. All the time some of those authors spent with physicists and engineers and cosmologists to "see" what The Future might hold ... and before we even got near that Future, they got blasted with cell phones in current use.

So, you who knows the future, tell me exactly what your next NLE is going to cost you ... and the precise date you'll buy it ... or do you plan to use an already 2-year old program 20 years from now?

No, I don't need a lot of convincing as to how un-intimidated I feel. But every argument you've used is based on the ability of Adobe and the NSA (which you've somehow conflated) to coerce behavior out of their (supposedly tiny) remaining user-base. And therefore, as I'm one of that user-base, me. That I'll be forced to pay outrageous amounts ... that at some point I'll suddenly never be able to use my own files ever again ... that everything I do, say, and create is certain fodder for the NSA in their devious plot to apparently steal ideas and content and portrait-client videos to push American business interests. That one's a bit of a stretch, but well ... you've made it clear you know this to be the case. Of course, as I am an American, apparently the NSA is going to steal my little videos to push ... oh wait, that's kind of ... convoluted. Huh. Well, something you're sure I won't like. Right.

And as someone who's been in business coming close to 40 years, I've seen little and massive recessions, interest rates from 25% to 1.2%, unemployment from 22% to 2.5%, and noticed that these things are predictable only in that the present is never the future, and business cycles will cycle through. No matter what one does, one does need to move with the flow as things go by. No one knows exactly how long any growth period will last, nor the date of the next downturn, nor the date of the upturn ... nor what industries will take hits unforeseen by nearly any anlyst (as always happens).

My peers in the portrait photog business that did not do so as well over the last decade as my wife and I are now doing things like driving city buses, working in call-centers and such not. People who'd had good businesses with very good incomes much larger than ours for 20 years and more. But the last ten years have so changed the portrait-photo market that few studios make a good living as many of us used to. No one had predicted such a massive loss of that trade. Not until it was well underway, and by then, it was too late for many businesses.

We had to change everything about our business, our products, our model, and our very idea of what our business was about at heart to STAY in business. If we didn't have a better-than-average ability to react to changing situations, we wouldn't BE in business. Because it isn't just "predictable costs" that matters, even though our ability to reduce and control costs has been part of what kept us in business. You've got to be doing a business that clients want NOW, not one that could sell ten years ago. And at times, in business, one gets blindsided. You try to hold this down as much as possible, but it will happen. And if you can't react, if you can't roll with it and come up still selling to a willing clientele, you're hosed. Find a way to turn troubles into possibilities. Do some head-scratching.

We work hard to plan and plan well, and to work a plan over time. We also know we have to constantly revise the plans based on many factors well beyond the ability to plan or predict. Such as client tastes for photo-imaging products. Wow, the last 35 years have seen some swings and changes. Photographer-client relationships ... um ... vastly different now than even ten years ago. One used to need to cultivate one's Professional Status in the community. Now ... one needs to become friendly on one's blog and other online presences where your potential clients might see you, because they aren't going to be coming to you because you've been a stable business and constant award-winning artist: they'll come because your pics look good and well, it seems like you'd be nice or fun to work with.

Those changes that I'm reacting to include the need to introduce video products, and mixed stills/video products into our studio. Not currently because we'll sell big dollar amounts of video footage, but because by offering and featuring those products, we'll get people in the door ... who'll then still buy our wall prints and groupings and albums. This is how a lot of the successful portrait studios market these days. The guy that most predicted this would come ... and that only about three years back ... was thought nuts. The lone voice in the wilderness. But it's here now. So we adapt. We react. And our business survives.

As it will in the future, both planned and un-predicted. What's Adobe going to do with their pricing? Not a huge concern. With their model? Not a huge concern. If it becomes in my interest to jump to a different "brand", fine. I've done it before, will certainly do it again. And in the meantime, I do so enjoy the direct-link over to Speedgrade for grading, the similar link to Ae for graphics and some other things ... Audition for sound if needed (not often, but hey, it's there and I've used it) and Encoder to prep for delivery. Getting more into both Story and Prelude because I'm learning how to use them to get a better focused control of my projects with them. Life's good.

And of course, I do let 'em know when I've hit a bump with their software. And also when it's been great for me. Which is is the vast majority of the time.

Neil

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Guide ,
Jan 28, 2014 Jan 28, 2014

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===========

I know darn well that NO one sees the future too well

==========

In New Hyde Park, NY , on Jericho Turnpike, there is a palm reader. It's a mother and daughter who live in an apartment on the 2nd floor of a little building and the ground floor has the magical palm reading room they use. It is across the street from a bar that recently burned down ..but a few years ago it was more than a hot spot... it was the neighborhood old man bar... shots and beers and nothing fancy.

One patron of the bar ( a regular ) happened to be moseying past the palm reader across the street on his way to the bar.. and said hello to the mother and daughter who were sitting on folding chairs on the sidewalk on front of their palm reading shop. It was really hot out and humid. He asked them, " Why are you sitting out here in the heat ? " They replied, " The electricity went out and there is no AC ".  He looked at the shop window with all the astrological symbols and the palm reading ads which proclaimed magical powers and back to the mother and daughter.

He asked them, " Didn't you see that coming ? "

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LEGEND ,
Jan 28, 2014 Jan 28, 2014

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most science fiction writers were blindsided by the sudden creation and over-whelming use of cell-phones

kirk.jpg

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LEGEND ,
Jan 29, 2014 Jan 29, 2014

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" Didn't you see that coming ? "

Good one Rodney.

Hunt

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Guide ,
Jan 29, 2014 Jan 29, 2014

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hehe.. is true too !  

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Explorer ,
Jan 30, 2014 Jan 30, 2014

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If you like the cloud, and it works for you, you don't need to be on this thread. Your comments are irrelevant.

Are you serious!.  Very open minded of you to call anyones opinions "irrelevant".

Do you work for the government?  


````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````

"Noise"...yep..I am part of the noise.  Forums are a conversation and reading and responding is how that works.

I am largely here for the entertainment since the arguments have long since been exhausted.

FWIW - I have never argued for against the  CC model and never tried tro convince anyone either way.  ( I dont care ).

I do enjoy arguing the arguments those.

So you don't care. You're here for the entertainment.

Great... that really helps.

Thank you for that. And you want me to think your comments are relevant?

I simply want Adobe to offer a perpetual license.

It really doesn't need any more discussion.

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LEGEND ,
Jan 30, 2014 Jan 30, 2014

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Great... that really helps.

Thank you for that. And you want me to think your comments are relevant?

I simply want Adobe to offer a perpetual license.

I am not here to help or advise you how to run your business, software or life so I don't care.

You can judge relevancy on comments I made early in the debate that you can take or leave for what they are worth.  I don't care.  You have asked Adobe for a Perpetual licence.

I have no influence in that matter...  so I cant care.

[Text formatting corrected.]

Message was edited by: Jim Simon

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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Neil, let me start by responding to some of the claims you make.

1. You claim that I'm not using facts as basis for my arguments.

So let me present an argument based on facts and a conclusion. Please show where the argument fails.

Fact 1: Adobe has less paying CC users than it had paying CS6 users.

Fact 2: Adobe is predicting higher future income based on it's new subscription model.

Conclusion: If facts 1 and 2 continue to stay true, CC users will necessarily have to pay more money to Adobe in the future.

Here's another fact based argument:

Fact 1. NSA wants to, and has been using it's capabilities to gather information on foreign companies in order to give US an advantage over them. This has been confirmed by several reliable sources, like Edward Snowden and other NSA employees.

Fact 2. NSA has been accessing cloud services to gather large parts of this information. US based companies are not allowed to report this to the consumers.

Fact 3. Adobe has a US based cloud service.

Conclusion: NSA is likely to want access to Adobe's cloud. Adobe will have to comply and can't tell this to the consumers.

You say you're an american and wont have to worry about that. Good for you.

2. You also seem to suggest that future can't be predicted based on the knowledge of the past. You write that I base my arguments "presumptions of another group's future behavior" and try to make it sound like it's impossible to predict the future in fact based manner.

This, of course is a false notion. I can perfectly predict, that the floor under me won't collapse when I walk on it, based on my knowledge of it not doing so in the past. I can predict that the sun will rise tomorrow based on my knowledge of it's past behavior. And I can predict that a company controlled by the interests of it's stock holders, will do anything they possibly can in order to gain as much profit as possible.

3. You try to make the case, that many people like renting/leasing. I have no objection to that. But these people have the option to choose if they want to buy or rent. I'm simply asking for Adobe to give us that choice as well. Why aren't you? I'm not saying Adobe should stop offering the subscription. I'm saying Adobe should let it's customers choose which model fits their situation better. That should be a win-win situation for everyone, unless Adobe thinks it can benefit from forcing people to subscribe. Now if Adobe thinks it can make more money by forcing people to subscribe, why do you think that is? Could it be because Adobe knows it can keep extracting higher and higher prices from the subscribers without giving them any realistic exit option? Why else would Adobe not want to please everyone by offering subscriptions and perpetual licenses side-by-side?

So, you who knows the future, tell me exactly what your next NLE is going to cost you

Anything I choose to pay, ranging from open source (free) to thousands of dollars. The choice is mine, because I can vote with my wallet.

for a product about two generations out of date.

Please explain to me what you can do with CC that I can't do with my "outdated "CS6 that has a big impact on the end result? If you're a painter, it's not the paint brush that's going to make you a professional. It's how you can use that paint brush. You don't need to buy the latest bells and whistles just so you're not "outdated". People that are not very talented always think their work is sub-standard simply because others have better tools. That's not usually the case IMHO.

I will end with two interesting observations:

During the recent weeks both the CEO and the SVP have dumped significant amounts of their Adobe stocks. Shantanu has dumped 404351 shares during the last 2 weeks. SVP Naresh Gupta unloaded 102,633 shares, leaving him with only 28,532 shares. I wonder if they know something the public isn't yet aware of...

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Please explain to me what you can do with CC that I can't do with my "outdated "CS6 that has a big impact on the end result? If you're a painter, it's not the paint brush that's going to make you a professional. It's how you can use


You will discover the answer to the above when your clients are able to do more at "their place" and don't need you any more.  No matter how skilled you are as a "painter".

Clients have always known the capability of facilities ( and that includes hardware and software and app packages).

This stuff used to be exclusive to "pros".  Now it is available to anyone... so beware any smugness regarding how ones own skills factor in.  I have seen many instances where business have taken work "in house:  Advertising Agencies are an example.

What business are you in?

FWIW

CC SpeedGrade DL would be an example of something that "has a big impact on the end result"  that CS6 wont do. It can have also a significant impact on income / profit stream.

[Text formatting corrected.]

Message was edited by: Jim Simon

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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You will discover the answer to the above when your clients are able to do more at "their place" and dont need you any more.  No matter how skilled you are as a "painter".

Things like consumer video cameras and free editing programs have existed for more than 20 years. I don't see many business owners making their own commercials with those affordable tools. Why not? Because making good videos is a difficult process and you need years of training and experience to master it. I'm sure many business owners once tried to buy a camera and shoot their own commercials. Until they realized how crappy the results were. That's why I don't buy your argument. The tools for car repair are cheap and available for everyone. That hasn't made the majority to start fixing their own cars. It's not about the tools. It's about knowledge and skills.

What business are you in?

I mainly do video productions, 2d/3d animations and front end web development.

CC Speedgrade DL would be an example of something that "has a big impact on the end result"  that CS6 wont do.

So are you saying I can't make all the same color corrections/gradings with CS6? Why exactly is that?

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Because making good videos is a difficult process and you need years of training and experience to master it.

You know that..I know that...clients dont always know that.

It's about knowledge and skills.

You know that..I know that...clients dont always know that.

There are  a massive amount of TVCs shot with the ubiquitous 5D. I can pick them because of the 5D look.

I know agencies that shoot with that tool. I know and have discussed the attitude with these people.

The answer is..we can fix it in post.  (By which they mostly mean FCP.)

Last year a regular gig I did  was taken in house by the agency. Direct / shoot / post produce.  Bye bye client.

Yes...you can CC and Grade in CS6 No doubt at all.

But its a  clunky experience by comparison and only clip by clip.

It can not mask or key and offers no realtime play experience.  Usually a fixed frame in a clip is worked on with no scrubabilty.

It can not show the colorist adjacent clips ( multiple play heads and monitors for reference) etc....

SG and Resolve are smooth and sensitive UIs with a logic for C and Grade.

If  you used Resolve or Speedgrade..you would discover the difference and its especially noticable if you have a client sitting beside you.

For me the difference is ..many of the jobs I took out of house to CC and Grade...are now done in house. (and that is $$$ and efficiency)

[Text formatting corrected.]

Message was edited by: Jim Simon

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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[Dude, what's with the gray text in your posts recently?]

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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You know that..I know that...clients dont always know that.

My point was that they will know that, after they have tried do it themselves once.

There are  a massive amount of TVCs shot with the ubiquitous 5D.

Sure, but they don't just hire some random person with a 5D to shoot a tv show. Either they have lots of past experience in making tv shows or at the minimum they are film students.

But its a  clunky experience by comparison and only clip by clip.

Okay so you only focused on comparing SpeedGrade CC to SpeedGrade CS6. But can you explain what you can do with SpeedGrade that a skilled person can't do with the combination of Premiere and After Effects?

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Why else would Adobe not want to please everyone by offering subscriptions and perpetual licenses side-by-side?

One possibility is that's it's just not practical.  They tried offering both with CS6, and we subscribers really got nothing new (at least for PP) during that period, which is really the key benefit of the subscription model.

Then the perpetual was dropped, and we've now had three feature updates in less than a year.

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Please explain to me what you can do with CC that I can't do with my "outdated "CS6 that has a big impact on the end result?

The end result may or may not be any different, but the process of getting there sure is a hell of a lot easier and more efficient with CC than CS6.

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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Jim, can you explain how it would not be practical?

Yes, it might require the work of a few extra employees. But they would get millions of dollars in return. Unless of course they calculate, that by forcing people to subscibe, they will eventually be able to extract even more money. That's the only explanation of why it makes sense to turn down millions of dollars just waiting to come to you.

If the subscription model is so great for people, why is Adobe so afraid to offer perpetual licenses side by side? Wouldn't everyone just choose the subscription anyway?

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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The end result may or may not be any different, but the process of getting there sure is a hell of a lot easier and more efficient with CC than CS6.

Okay, give me the best example of this that you have to offer.

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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It can not show the colorist adjacent clips ( multiple play heads and monitors for reference) etc....

I love that feature of SpeedGrade.  Made it very easy to match some clips shot with a different WB to those that were shot correctly.

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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My point was that they will know that, after they have tried do it themselves once.

If only that were so...

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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I love that feature of SpeedGrade.  Made it very easy to match some clips shot with a different WB to those that were shot correctly.

yeah because matching white balance has been so difficult in the past..

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Jim, can you explain how it would not be practical?

In a way that you would accept?  Probably not.

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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In a way that you would accept?  Probably not.

I will accept reason and logic. Do you have arguments like that to present or will you just cop out?

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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give me the best example of this that you have to offer.

Towards what end?  I provided one example as a response to shooter in post 1783.  All you did was make fun of it.

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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I will accept reason and logic

Your past posts belie that assertion.

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