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News on Premiere Next at Adobe Max

Advocate ,
May 06, 2013 May 06, 2013

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Join us today at our #AdobeMAX keynote, live at 9:30 a.m. PT with CEO Shantanu Narayen and SVP @DWadhwani: http://adobe.ly/AdobeNext

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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Towards what end?  I provided one example as a response to shooter in post 1783.  All you did was make fun of it.

So that's the best thing you got? Matching white balance of two shots? Sorry, but I'm not impressed.

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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Your past posts belie that assertion.

So cop out it shall be?

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Yup.

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Contributor ,
Feb 03, 2014 Feb 03, 2014

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shooternz wrote:

Please explain to me what you can do with CC that I can't do with my "outdated "CS6 that has a big impact on the end result? If you're a painter, it's not the paint brush that's going to make you a professional. It's how you can use


You will discover the answer to the above when your clients are able to do more at "their place" and don't need you any more.  No matter how skilled you are as a "painter".

Clients have always known the capability of facilities ( and that includes hardware and software and app packages).

This stuff used to be exclusive to "pros".  Now it is available to anyone... so beware any smugness regarding how ones own skills factor in.  I have seen many instances where business have taken work "in house:  Advertising Agencies are an example.

What business are you in?

FWIW

CC SpeedGrade DL would be an example of something that "has a big impact on the end result"  that CS6 wont do. It can have also a significant impact on income / profit stream.

[Text formatting corrected.]

Message was edited by: Jim Simon

It's still not worth submitting to Adobe's subscription plan after they took away "Choice" from their customers.

I believe a lot of pro CC users have a hard time understanding that. Adobe counted on a certain percentage would be willing to submit.

What they didn't count on was a larger percentage wouldn't be willing.

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People's Champ ,
Feb 03, 2014 Feb 03, 2014

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I believe a lot of pro CC users have a hard time understanding that. Adobe counted on a certain percentage would be willing to submit.

What they didn't count on was a larger percentage wouldn't be willing.

We all understand that just fine. It is you that might have a hard time understanding that lots of CS6 users have no need or desire to upgrade yet. But when the time comes that a new codec, or new camera type requires a jump to CC, or a jump to other software entirely, that is when push wil come to shove and decisions will be made. Until then, there are lots of reasons to upgrade, and lots of reasons not to. It depends on each user.

Just wait. Be patient. You will not win a single battle, let alone the war, until the smoke clears from the battlefield and Adobe sees what the results of its grand plans were. Then you will be proven right, or wrong as the case may be.

My guess? H.265.

artofzootography.com

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Enthusiast ,
Feb 03, 2014 Feb 03, 2014

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Steven, while I grant that you have a point and those things will surely affect decision making of many people, let me remind that we can keep working with CS6 even if there are new cameras with new formats. We will simply need to create intermediate files that CS6 will accept. Same thing with H256. Export lossless, then convert to h265 with a free converter. Is that ideal? No. But I still consider it to be a cheap price for my freedom.

Of course I'm hoping for the competition to step up. Blender is doing a lot of development on the video side recently. One day we will be able to 3d-model, animate, edit, color correct, 3d-track and composite footage all in one open source program. Actually to be accurate, you can already do all of those things right now in Blender. For honesty's sake the editing workflow is not yet as good as with Premiere, but they are developing it fast. In 2-3 years, who knows how advanced it will be.

EDIT:

Is Google cooking up something? They just snatched John Nack from Adobe!

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Engaged ,
Feb 03, 2014 Feb 03, 2014

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Andy Bay wrote:

But I still consider it to be a cheap price for my freedom.

We're still talking about a software suite here, right?

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LEGEND ,
Feb 03, 2014 Feb 03, 2014

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Hello, Andy ...

"Fact 1: Adobe has less paying CC users than it had paying CS6 users.

Fact 2: Adobe is predicting higher future income based on it's new subscription model.

Conclusion: If facts 1 and 2 continue to stay true, CC users will necessarily have to pay more money to Adobe in the future."

My college profs would have shot this rhetorical argument down before I'd sat down. From both the discussions I've seen here and what I've seen reported elsewhere, it's darn difficult to compare the exact profit margins of two very different models when you do NOT have the exact figures of either ... and you seem only concerned about the income stream, not the cost "stream". From what I've known of businesses that have gone to a subscription, the costs do change. What figures do you have on the actual expenses of Adobe prior to the licensing vs. their expense ledgers now? You'd have to have all that to make a half-informed argument about this.

Further, you don't know all the internals about say, client base and further cost controls that may yet come within their plans ... so to make the total and absolute assumption that because they expect a higher future income it can ONLY come from higher fees. Again, you've not shown anywhere near the data to presume that.

So ... an argument based on only part of the overall profitability of a huge and varied company, without knowing any of their internal plans or expectations for the future. Ignoring a tremendous amount of necessary data.

Fact 1. NSA wants to, and has been using it's capabilities to gather information on foreign companies in order to give US an advantage over them. This has been confirmed by several reliable sources, like Edward Snowden and other NSA employees.

Fact 2. NSA has been accessing cloud services to gather large parts of this information. US based companies are not allowed to report this to the consumers.

Fact 3. Adobe has a US based cloud service.

Conclusion: NSA is likely to want access to Adobe's cloud. Adobe will have to comply and can't tell this to the consumers.

You say you're an american and wont have to worry about that. Good for you.

Hmmm. Not that I'm pleased with the NSA's activity, still ... because I have a subscription currently with Adobe for software, and there is a capability to post some of one's work to their "cloud" if one chooses ... you jump to the NSA being able to spy into my machine? Interesting leap. Again, my college profs would have been less than impressed.

Could this possibly happen? NSA looking into my stuff? Remotely, yes ... if and when I decide there is some reason to "share" something on their "cloud". Other than that I've an Adobe CC subscription, there's not a lot that is of interest to anyone past Adobe's accounting department about me.

Is ANYTHING in what I might ever post going to be worth the hassle and time to look through it? Not a chance. I don't happen to deal with state secrets or even company secrets worth a crapper. Haven't designed any worthwhile new fantastic machines. Don't share knowledge with physicists, engineers, mathematicians, politicians, geepers ... anyone cool. My personal life is amazingly boring. Having dealt with a few ex-security types in the past, just having known them ... and talked with them only about what people THINK their peers do and what really is of any interest ... I'm not on their short list. Sigh. Wish it weren't so.

My accounting software is also subscription ... but again, like Adobe, I don't post any info there. I know you're absolutely convinced that at some near point Adobe will send some nice guy here with a gun and force me to both post everything I have on their cloud AND keep paying the subscription. I rather doubt it. And I'm no more "trapped" into Adobe than you are.

2. You also seem to suggest that future can't be predicted based on the knowledge of the past. You write that I base my arguments "presumptions of another group's future behavior" and try to make it sound like it's impossible to predict the future in fact based manner.

   This, of course is a false notion. I can perfectly predict, that the floor under me won't collapse when I walk on it, based on my knowledge of it not doing so in the past. I can predict that the sun will rise tomorrow based on my knowledge of it's past behavior. And I can predict that a company controlled by the interests of it's stock holders, will do anything they possibly can in order to gain as much profit as possible.

My. Yes, it's shocking that a company will do anything it can to maximize profits. And that makes them different from any other company (including mine) ... how? And if you're so certain they will do ANYTHING to maximize profits, yet ... you are also absolutely certain that the CC model has cost them major profits (though you've never as mentioned above dealt with their entire income/expense situation) ... um, that seems like a bizarre "argument" to me. You're insisting they are totally ignoring millions of dollars of income and yet ... are going to not miss a beat in how to beat more money out of their clients ... really.

I still say I see large holes in your thought-processes. But enough for now, I might be able to post later on the rest of your comments. Not that I find the logic in those more compelling.

Neil

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Contributor ,
Feb 03, 2014 Feb 03, 2014

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Steven L. Gotz wrote:

I believe a lot of pro CC users have a hard time understanding that. Adobe counted on a certain percentage would be willing to submit.

What they didn't count on was a larger percentage wouldn't be willing.

Just wait. Be patient. You will not win a single battle, let alone the war, until the smoke clears from the battlefield and Adobe sees what the results of its grand plans were. Then you will be proven right, or wrong as the case may be.

My guess? H.265.

Unfortunately by the time Adobe sees the smoke clear most users will have moved on to their competitor's product and the Adobe reputation, regardless of what the final case will be, has taken an enormous hit with their removal of choice for their customers.

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People's Champ ,
Feb 03, 2014 Feb 03, 2014

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Or the new low entry costs will have attracted so many new customers that the management team will all get huge bonuses.

I doubt that "most" customer will leave. A reasonably large group of people? Yes. A large percentage? Maybe not.

But not many have left just yet as far as anyone can tell. If they are using CS6, and continue to do so for a while, how will anyone know how many will eventually leave.

Your assumptions may prove to be valid, but I doubt it. We'll see.

artofzootography.com

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Engaged ,
Feb 04, 2014 Feb 04, 2014

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Something that has not been mentioned recently is the financial loss of the many series upgraders who will not upgrade.

Adobe missed out a few months ago on the cs6 > 7 upgrade and at the end of next year will be the time for the next traditional cycle upgrade.

Having used the free copy of Hitfilm for a couple of weeks that is where my cash is going.

Col

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Engaged ,
Feb 04, 2014 Feb 04, 2014

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Having used the free copy of Hitfilm for a couple of weeks that is where my cash is going

I must say that program looks really interesting.  By the time my copy of CS6 stops working with new hardware and video codecs I'm hoping HitFilm will have really updated their editor.  If so, I think I might move to them also.  Or possibly Resolve might be full editing capable by that time.

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LEGEND ,
Feb 04, 2014 Feb 04, 2014

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Okay so you only focused on comparing SpeedGrade CC to SpeedGrade CS6. But can you explain what you can do with SpeedGrade that a skilled person can't do with the combination of Premiere and After Effects?

Not to say it cant be done but..

You need to try it to discover the difference really but..my clients are used to working with Colorists working realtime in real CC/ Grade applications.

THey would not sit around and watch a Premiere / AEFX workflow due to how slow and clunky it is by comparison.

AEFX is not real time and requires a lot of work to achieve even the simplest of masks.

Primary, Secondary and MAsks are the prime tools  art of the colorist  and just so easy in Resolve or SpeedGrade

[Text formatting corrected.]

Message was edited by: Jim Simon

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LEGEND ,
Feb 04, 2014 Feb 04, 2014

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One of the arguments hammered constantly in this thread is how much income Adobe must be down because of the change from per-release to subscription purchase models. Those pushing it seem (to my mind) to completely skip the entire picture of the continual process of being a business. One has expenses and one has costs. Looking at ONLY one side of that equation as a way to predict ultimate "success" of the business through time is ... well, not particularly bright. Nor sensible.

We once had three ... "divisions"? ... to our business. Our portrait studio ... which I started in 1977; a pro lab for portrait photographers, started in 1989; and a one-hour consumer lab, started in about 1992 or 1993. After about four years of running the one-hour, we decided to discontinue that "model" of serving a clientele. Now ... that had a "wider" base of clients than either the studio or lab did, and contributed a decent gross for our small town. It also generated more cost per dollar of income than the other two operations, and far more "management" time than the others. Dropping it did chop our "user base" by a big chunk, and cut our total all-source gross income a fair amount also.

But after taking the hit for the shut-down expenses and sell-off of gear, and re-applying our time to the other two businesses, our net was up. And definitely over the next couple years we were able to make it up by a decent amount. Even though the gross was down.

Did we have unhappy ex-clients? Oh yeah. We actually missed relating with them, it was ... fun. Did we regret the decision in any way? Not on your life. Our net income and time for life were both up, what's not to like about that?

I've seen way too many programs by pro photogs over the years talking about how this or that "product" increased their gross by X amount. Absolutely un-interesting to me. How did their net change because of that product or service? Per hour, per dollar to produce ... per "effort" on the part of their business. It's never about the gross (unless you have a dumb buyer on the hook) but the net. Per investment of time/resources.

Everything I've seen about subscription models versus one-time purchase models shows that subscription models for most services are far less expensive to operate. I don't see why that would not apply to Adobe.

Neil

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Enthusiast ,
Feb 04, 2014 Feb 04, 2014

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Neil, it's you who is doing the speculation here. Why don't you just check Adobe's financial statements, the numbers are there?

Here's a quote for you:

As anticipated, during this transition expenses did not and are not expected to decline in correlation

to the decrease in revenue,

I haven't seen Adobe projecting smaller expenses anywhere in it's statements. If they could, they definitely would, since that would make Wall street happy.

I respond later to the rest of your attempted rebuttal, now I need to do some work.

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LEGEND ,
Feb 05, 2014 Feb 05, 2014

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Andy,

Didn't make any claim to be doing other that offering a general speculative comment ... which you've done quite a lot to my eyes, amidst some things that are clearly factual. I thought I was quite obvious about it so didn't see a need to announce it was speculation. Thank you for posting that bit from their financial statements. Interesting ... I wonder what they expect as far as expenses past the transition period. As I noted, from my experience and readings of such things, most companies using subscription do realize a decent net-saving cost factor. Apparently Adobe may not be expecting to. Fine and dandy, if a bit odd. Oh well, their mileage will vary.

And I do thank you for posting something about the rest of the picture, the side that here-to-fore hasn't been mentioned much here. Useful info. Though truthfully, I will be relying on you to mine through the Adobe financial statements as I don't see any need to spend time on it. I don't own Adobe stock or that of a competitor so it's not that important to me. I'm sure you'll keep us all posted; one of the things about community groups like this is we all find different things of interest, and by the time various people chime in one learns all sorts of stuff.

Neil

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Contributor ,
Feb 14, 2014 Feb 14, 2014

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Jim Simon wrote:

Why else would Adobe not want to please everyone by offering subscriptions and perpetual licenses side-by-side?

One possibility is that's it's just not practical.  They tried offering both with CS6, and we subscribers really got nothing new (at least for PP) during that period, which is really the key benefit of the subscription model.

Then the perpetual was dropped, and we've now had three feature updates in less than a year.

Adobe could release 30 feature updates in a year and I, like many others wouldn't be impressed enough to subscribe. Not worth the monthly fee (even at $1 a month) and not worth never owning the software (once you stop paying then you lose all access to the software).

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Engaged ,
Feb 15, 2014 Feb 15, 2014

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Guys

CC is expensive!!!!!!!

All fast released updates mean is one thing.........subscribers are BETA testers.

Col

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People's Champ ,
Feb 15, 2014 Feb 15, 2014

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I am not going to argue about the beta tester thing, but expensive?

Holy cow!!!

I had my choice between paying a monthly suscription or paying $2500 and having to pay for every upgrade along to the way to stay current. I chose the subscription and have never been happier.

You have to look at it from every angle. Some people find it quite reasonable. It depends on your circumstances.

artofzootography.com

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Community Expert ,
Feb 15, 2014 Feb 15, 2014

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>It depends on your circumstances

Absolutely !!!

I have not and will not go Cloud... because I do home movies and generate no income to offset the monthly expense... so CS5 works for me

When my current computer wears out, I will build a new one and will "most likely" stick with Win7 so I am sure CS5 will keep working (since I can replace individual components, such as fans or hard drives, I figure my current computer will last for several more years)

IF video editing earned $$ I would consider the Cloud to have newer programs with newer features

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People's Champ ,
Feb 15, 2014 Feb 15, 2014

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... because I do home movies and generate no income to offset the monthly expense... so CS5 works for me

Totally understandable.

IF video editing earned $$ I would consider the Cloud to have newer programs with newer features

Yes, well, I never really cared to make any money at it exactly, but when people offer me money to do stuff I really would not have any fun doing, I have trouble turning it down. And also, the Lightroom and Photoshop improvements have made my new photography hobby a lot more enjoyable.

So I subscribe.

artofzootography.com

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LEGEND ,
Feb 15, 2014 Feb 15, 2014

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Not worth the monthly fee (even at $1 a month) and not worth never owning the software (once you stop paying then you lose all access to the software).

See, that's just irrational.  I can't see any problem whatsoever with paying that $1 if you need to go back and use the software.

You're objecting on principle alone, and that just makes no sense, as it discounts everything practical.  If you want to object on the price, then a rational argument can be made.

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Contributor ,
Feb 15, 2014 Feb 15, 2014

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I wouldn't expect you to see any problem paying $1 a month.

The rational argument is many adobe users simply do not want to pay a subscription of any amount. They prefer Choice.

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People's Champ ,
Feb 15, 2014 Feb 15, 2014

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You don't get a choice. So now what? Use old software until you just can't use it anymore for one reason or another? Learn something new?

In any case... you don't get a choice. Too bad. That's the way the ball bounces. This time in bounced in other people's favor, not yours.

Perhaps it is sad, but as they say, it is what it is. Until it isn't.

artofzootography.com

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LEGEND ,
Feb 15, 2014 Feb 15, 2014

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The argument is many adobe users simply do not want to pay a subscription of any amount.

And I'm saying, that's not rational.  It ignores the very real benefits of not only the current version of the software, which are numerous and will only expand, but also the benefits of the subscription model, which are being realized.

You're cutting off your nose to spite your face.  It's a child's tantrum, nothing more, if you leave the price out of it.

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