https://forums.adobe.com/people/Fr%C3%A9d%C3%A9ric+C. escribió Thank you Andrew for your answers and transparency. I'm sure this partnership has required much more efforts and discussions than we can imagine. About the future of AIR, I have a question: what do you plan on the marketing level? Is your approach to just update and maintain the technology, so it fits your own needs, being funded by people who already use it? Or do you plan to invest in marketing AIR as a great cross-platform tech, to also attract new developers? Many of us have always been depressed by Adobe's lack of communication about AIR, so people are not even aware of its existence. Do you plan to make AIR more popular by promoting the tech? Thank you. I think that for that pay model works, it's essential to invest in marketing and invest in evangelizers who post in blogs and communicate about the usability and potential of the technology. It's the way to attract devs and gain more paid users. I think it's important also to have a good community site ( with projects showcase ) and a clear roadmap. As many of us think, AIR is a mature and good technology that is capable to do almost everything and compared to the other crossplatform technologies is quite strong in a lot of points. The worse part of AIR has been clearly the support, totally neglected by Adobe and the lack of communication in every aspect. Those has been the main reasons why the people jumped to other frameworks and I completly understand it. They jumped because the confidence not because the technology, when you have customers and need to start over a project you evaluate pros and cons and obviously the feeling was not good at all with the future of AIR. If Haman is able to recover devs confidence and offers a really solid future path, I think little by little we can recover audience and devs because the technology itself is quite good.
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