Hi there I'm a graphic designer for a very small company and I'm the only one - so have had to learn everything as I go find out stuff for myself rather than learn from someone else higher up as it were. I'm qualified and three years into the job, but what's blowing my mind lately is colour management. I've done three colour management courses on Lynda and read a whole book so the theory is going in, but I find in practise, it's a bit bewildering knowing what to do! So my issue is - I would like to ensure I've got a brand identity and a set of brand assets (namely logos) for our company and get rid of the cr*p, but colour at the moment is driving me a bit nuts. I've inherited some logos as a starting point, and over the years I've exported the files or used them within different programmes like ID and AI, but as I've learned more and more, I'm realising there's a big discrepancy with how the colours display. I understand a lot more now about different colour profiles, gamuts, CMYK and RGB and that each display shows colours differently and all that jazz - what I need now is in real, practical terms - what do I do to get the best colour out of what we have in order to get a decent set of values etc? The brand features a very strong red. The earliest version of a logo I have from the previous designer is an EPS from 2013 so I guess this is the basis from which to gather the info of what this red should look like. But what should I do to get this? I've got it open in AI and not sure whether to use the Digital Colour Meter, if so which mode? Or the eyedropper tool in AI? If I click on the shape with red fill, the values I get are: R: 188 G: 34 B: 47 and C:18.36 M: 96.88 Y: 80.08 K: 8.59. The colour profile of the file is untagged CMYK. Should I keep the file in CMYK as it's vector? If so, are those CMYK values right? I use a Macbook pro 15-inch retina Sorry if any of these seem silly questions - it's what happens when you have to muddle your way through I guess
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