Connect to Scheduler by upgrading your Instagram account from Personal to Professional

Having trouble scheduling Instagram posts? You may need to upgrade your Instagram account from personal to professional (business or creator).
By converting your Instagram account from personal to professional, you will have access to new Adobe Express features, including the ability to schedule posts for automatic publishing. Scheduling to Instagram Reels and Stories coming soon!
Check out the video below by @Andy Lambert on how to upgrade your personal Instagram account to a professional business or creator account.
Meet the product team!
Join the Content Scheduler team for a live run-through of the latest features and how to get the most from the product, including how to upgrade your personal Instagram account to a professional account.
Common Questions
Is a Facebook page necessary for connecting an IG business account?
Yes, according to Facebook's policy, all Instagram business accounts must be connected to a Facebook page.
What features does an Instagram professional account bring?
- Access to a professional dashboard to monitor performance.
- Gain insights into follower demographics, posting times, and specific post performance.
- Ability to add a contact button with directions, phone number, and email.
Can free users schedule content in Adobe Express?
Yes, free users can schedule two posts per month. To schedule unlimited posts, users can upgrade their membership.
What happens to my scheduled posts when I upgrade from a personal to a professional account?
Once you upgrade your personal Instagram account to a professional account, all previously scheduled posts will remain active. Scheduled posts will not be deleted.
Visit HelpX for information on related features.
- Content Scheduler Overview
- Connect social media accounts
- Media specifications for social media posts



