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October 13, 2026
Open for Voting

Adobe Express automatically adds #Shorts to every YouTube Shorts title after publishing, even though I did not include it. I want to disable this behavior permanently.

Hello Adobe Express Support Team,

I am experiencing a recurring issue with Adobe Express Content Scheduler when publishing YouTube Shorts.

Problem:

Adobe Express automatically adds the hashtag #Shorts to every YouTube Shorts title after publishing, even though I never include this hashtag in the original title.

Steps to reproduce:

  1. Open Adobe Express Content Scheduler.

  2. Create a new YouTube post.

  3. Upload a vertical video.

  4. Enter a title without the #Shorts hashtag.

  5. Schedule the video for automatic publishing.

  6. Check the published video's title in YouTube Studio.

Actual result:

The hashtag #Shorts is automatically appended to the video title.

Expected result:

The published title should remain exactly as entered in Adobe Express, without any additional hashtags or modifications.

Additional concern:

This issue affects every YouTube Short I publish through Adobe Express.

I have also experienced a significant decline in views, from approximately 800 views per video to fewer than 10 views. I cannot confirm whether this decline is related to the unwanted hashtag, but I am concerned about its potential impact.

Please clarify:

  1. Is Adobe Express intentionally adding #Shorts to YouTube video titles?

  2. Is this a known bug?

  3. Is there a setting to permanently disable this behavior?

  4. Can you provide a solution that preserves my original titles without requiring manual edits after publishing?

Environment:

  • Platform: Adobe Express Content Scheduler

  • Browser: Google Chrome

  • Operating System: Windows

  • Publishing destination: YouTube Shorts

I would appreciate your investigation and a permanent solution.

Thank you for your support.

    1 reply

    Rose DV
    Community Manager
    Community Manager
    October 13, 2026

    Hey ​@Exquisite_Symphony00b5,

    Thanks for sharing all the details and steps to reproduce.

    I wasn't able to find any Adobe Express documentation indicating that #Shorts is intentionally added to YouTube video titles during publishing, and I also couldn't find a setting to enable or disable that behavior, so it definitely may be a bug or an issue somewhere in the publishing flow.

    Could you share:

    • A screenshot of the title in Adobe Express before publishing

    • A screenshot of the published title in YouTube Studio showing the added #Shorts

    In the meantime, I'll also send this to the team to see if there's anything else I need for troubleshooting!

    Rose

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