P: Ability to bulk - batch rename files

Lightroom CC - Renaming in bulk. This is another important feature from Lightroom which appears not to have made it (yet) to Lightroom CC.
Everyone has there own renaming strategy (don't they?). Once I have  applied keywords and corrected location details, I bulk rename to include date, location and primary keyword in the file title. OK - that may be overkill, but does help people I am selling images to.
Bulk renaming - for whatever reason and using whatever system - is an important tool for DAM and support for it in Lightroom CC would be appreciated.