Dumbads

Forum|Forum|12 years ago
June 10, 2013
5 replies
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J

joe_bloe_premiereAuthor

Inspiring

A

Anonymous

Steven L. Gotz

Inspiring

I think we need a comment from Craig about the pronunciation used in that commercial. As far as I can tell, it is about as dumb as any ad posted here yet.

artofzootography.com

A

Anonymous

J

joe_bloe_premiereAuthor

Inspiring

Steven L. Gotz

Inspiring

Less dumb.

I like this one although I have no idea if it is actually an ad.

artofzootography.com

A

Anonymous

Sort of. It's a promotional video from driving school website, which teaches safe driving in an emergency.

Steven L. Gotz

Inspiring

Oh! Really? Cool!

Then I think it might be a pretty good commercial. It certainly held my attention most of the way through. It probably could have been a little shorter to keep it all the way through.Maybe two minutes?

artofzootography.com

Steven L. Gotz

Inspiring

If a commercial gets your attention, and more importantly, keeps your attention, and causes people to delay fast forwarding the DVR, then it is successful even if you only see the logo for a moment.

The human brain is inclined to associate interesting things with "good". Unfortunately, even irritating things sometimes get classified as "good" because they kept your attention. Nonetheless, we only need to see the logo for a moment.

I didn't remember that Mayflower was the point of that commercial that I had seen before. But I remember watching it all the way through. Somewhere in the back of my mind there is a little storage space that says "Mayflower = good". I can't help it. The brain just works that way.

Therefore, any commercial that gets watched is a successful commercial. If it gets watched more than once, it is a great commercial. Especially in the days of using the DVR for time shifting. I very seldom watch live TV, therefore, any commercial I actually watch is a bonus for the advertiser.

artofzootography.com