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124 replies

joe_bloe_premiereAuthor
Inspiring
September 25, 2013

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Anonymous
November 1, 2013

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Steven L. Gotz
Steven L. Gotz
Inspiring
November 2, 2013

I think we need a comment from Craig about the pronunciation used in that commercial. As far as I can tell, it is about as dumb as any ad posted here yet.

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artofzootography.com
Anonymous
September 4, 2013

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joe_bloe_premiereAuthor
Inspiring
September 4, 2013

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Steven L. Gotz
Steven L. Gotz
Inspiring
July 31, 2013

Less dumb.

I like this one although I have no idea if it is actually an ad.

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artofzootography.com
Anonymous
July 31, 2013

Sort of. It's a promotional video from driving school website, which teaches safe driving in an emergency.

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Steven L. Gotz
Steven L. Gotz
Inspiring
July 31, 2013

Oh! Really? Cool!

Then I think it might be a pretty good commercial. It certainly held my attention most of the way through. It probably could have been a little shorter to keep it all the way through.Maybe two minutes?

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artofzootography.com
Steven L. Gotz
Steven L. Gotz
Inspiring
June 11, 2013

If a commercial gets your attention, and more importantly, keeps your attention, and causes people to delay fast forwarding the DVR, then it is successful even if you only see the logo for a moment.

The human brain is inclined to associate interesting things with "good". Unfortunately, even irritating things sometimes get classified as "good" because they kept your attention. Nonetheless, we only need to see the logo for a moment.

I didn't remember that Mayflower was the point of that commercial that I had seen before. But I remember watching it all the way through. Somewhere in the back of my mind there is a little storage space that says "Mayflower = good". I can't help it. The brain just works that way.

Therefore, any commercial that gets watched is a successful commercial. If it gets watched more than once, it is a great commercial. Especially in the days of using the DVR for time shifting. I very seldom watch live TV, therefore, any commercial I actually watch is a bonus for the advertiser.

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artofzootography.com
joe_bloe_premiereAuthor
Inspiring
June 11, 2013

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able123
able123
Inspiring
June 11, 2013

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joe_bloe_premiereAuthor
Inspiring
June 10, 2013

Dumb, and more than a little creepy.

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Peru Bob
Community Expert
Peru BobCommunity Expert
Community Expert
June 10, 2013

Dumb, maybe, but effective.

And they got some free exposure here, too.

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joe_bloe_premiereAuthor
Inspiring
June 10, 2013

When I saw you posted a reply I was anxious to see

what you thought was a dumb ad... oh well.

Actually, I think both of those ads are ineffective because

they are too much about "dancers" or "giant marionettes"

than about nifty cars or moving vans... just my opinion.

And, if they're already paying for network placement, what

gets posted in a forum is totally negligible in terms of impact.

I concede that dumb ads can often be very effective.

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