Time to Wake Up, Adobe.
- October 14, 2023
- 1 reply
- 741 views
Firstly, After Effects, Lightroom Classic, and Media Encoder are some of the best software I've used and are some of my favorites. However, a small problem makes me question daily if it's a good idea to continue using these programs. I feel the hype around AI is so inflated that Adobe seems blinded by investor money. Instead of adding practical features useful to us creators, Adobe is busy catering to investors with features like Generative AI, which makes no sense to me as a videographer.
YES, artificial intelligence is the future of video or photo editing. But please remember that it’s currently limited. It isn’t of high enough quality to be used at 100%. Artificial intelligence can be beneficial in video editing, and yes, it represents the future. However, please don’t forget about features that expedite and provide flexibility to the editing process, rather than adding so-called “creative” features of generative content. I produce my own content. I don’t need someone or something else to generate it for me. Allow me to work faster with my content, and I’ll produce better results than any AI.
Every day, I contemplate switching to DaVinci Resolve, and it bothers me because I don’t want to make that shift. I'm familiar with Premiere Pro and I don’t want to relearn another program, like I did when I transitioned to Premiere Pro initially. But the lack of useful updates in the 2024 version (except New Text-Based Editing feature) pushes me towards that decision. I received no meaningful new features in Premiere Pro, except for things like Firefly and Generative AI, which are useless to me. I need stability. I'll attach a video showing that 5 minutes post-update, I couldn’t open Premiere Pro and faced numerous issues with After Effects.
Another point, Premiere Pro could be way better if not for the seemingly clueless developers. A simple example: color grading.
Why isn’t there proper masking and tracking for color grading in Premiere Pro? Why can’t I use masks that track seamlessly? Sure, I can do this in After Effects, but it isn’t the software I want for final edits.
Why do simple mobile apps perform tasks faster and more efficiently? Why can’t a program that utilizes the same ARM architecture on my Apple Mac Studio M2 Ultra do what my 5 year old iPhone 11 can?
In conclusion, Adobe needs a wake-up call. These are just a few immediate issues that came to mind, but if Adobe continues prioritizing investors over real content creators, who are increasingly switching to DaVinci Resolve, they'll either adapt or become obsolete like Sony Vegas Pro.
