can't make msiexec honor the .MST file

Hello,

i'm trying to automate the install of Reader 11 and i just can't get it to work. I'll try to outline my steps below:

1. i got .exe installer for 11 from ftp://ftp.adobe.com/pub/adobe/reader/win/11.x/11.0.00/en_US/

2. using adobe11.exe -sfx_o"C:\test" -sfx_ne command in cmd i unpack the installer to grab the setup.ini

3. i download .msi installer from the same link in the first step

4. i download the adobe customization wizard XI and open that MSI in it

5. i set my config: no updates, silent, no tool panels. nothing too fancy in other words.

6. i press Get transform and save the transform file ( .mst)  alongside the msi and setup.ini

7. i open CMD in the location of the msi and .mst file and try commands:

adobe11.msi TRANSFORMS=adobe11.mst           (launches Reader installer window as normal)

msiexec /i adobe11.msi TRANSFORMS=adobe11.mst (launches Reader installer window as normal)

msiexec /i adobe11.msi /q TRANSFORMS=adobe11.mst (nothing happens, installer process doesnt start, no window shows)

msiexec /i adobe11.msi /quiet TRANSFORMS=adobe11.mst (same as above)

(i tried these commands, because i wasn't sure about the proper syntax)

so i generate the transform files successfully but can't complete the install through cmd. what am i doing wrong? What other info should i provide to help anyone?