Group Policy distribution

Hello,

I'm trying to figure out the right way to obtain and customize the installation of Adobe Reader DC by group policy. I found this webpage:

https://get.adobe.com/reader/enterprise/

and once I specified windows 10/engish/DC version, I downloaded setup.exe file.

But what am I supposed to do with it? just run it?

I was able to open it with winrar, and inside I found an MSI file dated 2015, plus .msp patch dated 2020. I created administrative image from the msi file, but transform refused to patch it.