How to click on a text to display an image ?

Hello

I think such a function could be found in Arcobat reader, where if I click on a text, an image is displayed.

I simply want to add a certification in a pdf file, but I do not want to add a big sized image, I would like to put in either two ways:

1- Click on a text with certification name, and so the big-sized or original image is displayed.

2- Put an image sized like an icon, and when clicked, the big-sized or original image is shown?

How to do so ? What are good sources to learn from ? Or what are good keywords for this process?