Reader update error - Setup has detected that you already have a more functional product installed

Attempting to install updated version on Windows 10 for Adobe Reader DC by pushing with a RMM tool. Using the exe file (ex AcroRdrDC2300620380_en_US.exe). It begins the install and then I get the error: Setup has detected that you already have a more functional product installed. Clearly, I am installing the newer version and not trying to downgrade.

I tried a couple of older versions as a base for testing and get the same result when trying to update to the latest version of Adobe Reader DC. 

Any idea why I am getting this error and how to resolve it?

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