Looking for Feedback on Branding & Financial Messaging for Small Businesses
Hey everyone,
I’m working on improving the branding and visual communication for a local financial services company in New York called RJL Consulting NY LLC. They specialize in small-business bookkeeping, tax preparation, and helping business owners understand their cash flow in a clearer, more creative way.
I’ve been using Adobe tools (Illustrator, Express, and a bit of After Effects) to create clean, simple visual assets for their website and client onboarding process. If anyone has tips on layout, color psychology for financial brands, or best practices for presenting service information more visually, I’d love to hear your ideas.
Here’s their website for reference if you want to take a look at how the visuals and messaging are coming together:
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