Sharing ambassador content to Adobe Express stories

I agree that follower count alone probably shouldn’t decide which ambassadors get amplified. Smaller accounts can have very different audience behavior, so it may be more useful to compare public activity over time alongside raw follower size.

One thing I’d look at is Story activity, recent follower changes, and how consistently each creator is active before and after being featured. That gives a little more context around whether reposting is actually helping visibility rather than just favoring the biggest accounts.

Disclosure: I work with [link removed] which provides public Instagram activity analytics. I’ve found this type of account-level comparison useful when looking at creator activity and follower changes.

I would echo these sentiments! Amplifying Ambassadors with smaller communities would be an easy way for Adobe Express to live their stated values of uplifting creatives and championing diverse voices. It would also help showcase the kinds of content you want to see more of from your Ambassador team.

I agree with Joanna! And even beyond just sharing to stories, it would be great to have more ambassador content featured in the Adobe Express instagram feed. I’ve noticed that the Adobe Express Instagram channel doesn’t often feature content from the Express Ambassadors, and instead tends to highlight creators outside of the community. I think showcasing ambassador content could create richer storytelling opportunities and strengthen the sense of community. It would be a great way to celebrate the talented voices already representing the brand and inspire others to get involved.