Oculus will not

So the documentation is a bit loose for this process. I have windows, substance, GPU drivers up to date. I allowed for unknown app to run, the refresh was already up, I have the program through adobe creative cloud.

I can see the app in my app listing through airlink, I can select it, I even hear a noise like it is loading after it pops up. On my PC the program is not running, I select it through airlink, it boots up on my PC so they are talking.

All I get is a loading screen though on oculus, never seems to boot.

Anyone ever run into this issue?