Match loudness doesn't add when recording favorites

I'm afraid that your problem here is that Match Loudness isn't an effect, as such. And the one thing that the Favorites system won't do at all is deal with file manipulation - it only does operations within a file. So it will ignore anything like Match Loudness, which is a batch process, and a few other things as well.

Have to say though that trying to use Match Loudness like that isn't really the way it's intended to be used. The basic idea is that you drop all of the files you want to match the levels of into its window and set the loudness settings you want to use, and do all of that in a batch. In your situation, if all of the EQ changes are the same for all the files, the way to proceed is to process them in the Batch Processor using your EQ favorite, and then afterwards drop all of the files into the Match Loudness bin and do them all in one go as a separate operation. Chances are that will be quicker anyway.