publish in swf

If you design your project with the maximum scale in mind this will help to improve the quality of images and text. For example, instead of designing your project for 800 x 600 so it scales up and down, design it for 1600 x 1200 (or even higher) so it's most likely only going to scale down.

Sorry, cannot write in Russian which I understand a little bit.

I suppose you mean 'how can I prevent that text is converted to images, that it is created on runtime?

Only way I can suggest is to insert a (user) variable in each text container, which can have an empty value. That will force text to be generated on runtime. However, that will limit the use of fonts to websafe fonts (or Typekit fonts if you have CP2017à.

I hope you are aware of the fact that Flash players (SWF output) will soon disappear totally, also from webbrowsers used on desktop/laptop?