Using a button to start an effect

Hello!

I thought I figured it out but I am missing something or it is not possible. 

I have 3 buttons... each button has its own blurb (smartshape)  When you click the button the corresponding blurb shows.  I wanted to apply an effect (spin) to the blurb.  Is there a way to have it set up where once you click the button the attached smart shape's effect is triggered?

Thanks!