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ASCWriter
Participating Frequently
September 4, 2013
Answered

graphics do not look good after PDF'ing document

I added our company logo to the master pages of my document - using a .gif file. All looks good there and on the body pages.  When I pdf my document, the logo looks distorted.  Any idea what may cause this and what I can do to sharpen the logo?

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Bob_Niland
Bob_NilandCorrect answer
Community Expert
September 4, 2013

> ... using a .gif file

That's the root of your problems. Color GIFs are indexed color, which scale/subsample very poorly.

Go back to Marketing and ask for vector art (.ai, .eps., pdf, Freehand, or whatever). Re-save it as EPS in Illustrator or Acrobat Pro. Import the EPS. The preview in Frame will be coarse, but the final will be optimal.

No vector? Ugh. Well, Ok, open the GIF in Photoshop. Convert it from Indexed Color to 24-bit color. Save as TIFF. Import that.

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3 replies

Bob_Niland
Community Expert
Bob_NilandCommunity ExpertCorrect answer
Community Expert
September 4, 2013

> ... using a .gif file

That's the root of your problems. Color GIFs are indexed color, which scale/subsample very poorly.

Go back to Marketing and ask for vector art (.ai, .eps., pdf, Freehand, or whatever). Re-save it as EPS in Illustrator or Acrobat Pro. Import the EPS. The preview in Frame will be coarse, but the final will be optimal.

No vector? Ugh. Well, Ok, open the GIF in Photoshop. Convert it from Indexed Color to 24-bit color. Save as TIFF. Import that.

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ASCWriterAuthor
Participating Frequently
September 4, 2013

Thanks so much to both of you.  the .eps file worked amazingly!  Saved me hours of work!

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Arnis Gubins
Arnis Gubins
Inspiring
September 4, 2013

It's probably the joboptions that you've specified to create the PDF. Select options that will not downsample or convert to JPG.

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