Adobe Illustrator enthusiasts for some insights and advice

"Hello Adobe Community,

I'm reaching out to fellow designers and Adobe Illustrator enthusiasts for some insights and advice. I run a service-based website that specializes in cleaning equipment rentals, and I believe that great graphics can make a significant difference in attracting customers.

I'd love to hear from those who have experience in graphic design, particularly in Adobe Illustrator. What are your best practices for creating visually appealing graphics that effectively showcase cleaning equipment? Are there specific techniques you've found to be successful in conveying the features and benefits of the equipment through design?

Furthermore, I'm interested in any tips on optimizing graphics for online use, ensuring they load quickly without compromising quality.

Lastly, if anyone has examples or case studies related to designing graphics for rental services, I'd greatly appreciate it if you could share your insights.