Turning raster logo into vector

PDFs on the website are a great source. In this case, I extracted it from their main catalogue available there.

Live tracing gives, at best, only quick and dirty results. Live tracing isn't bad to use on hand-drawn/sketched elements or other "organic" shapes. It doesn't work so great on lettering (unless someone wants the lettering to have a somewhat grungy, stressed appearance).

The "Plastral" letters look like they've been horizontally stretched out of their normal proportions. That will throw off any font ID tools, such as Retype in Illustrator or the What the Font tool at MyFonts.com. The letters do look familiar yet a bit odd; I suspect the font that was was something from a free fonts site like DaFont.

In my experience, Live Trace is a bit of a double-edged sword — it's great for quick, rough conversions but rarely delivers polished results. It's decent for tracing hand-drawn sketches or loose, organic artwork where precision isn't the priority. But when it comes to lettering? Especially if you're aiming for clean, sharp lines — Live Trace tends to make things look a bit distressed or grungy, which might work for certain aesthetics but usually misses the mark for typography.

Now, about the "Plastral" text — it looks like the letters have been stretched horizontally, messing with their natural proportions. That kind of distortion throws off font recognition tools like Illustrator’s Retype or MyFonts' WhatTheFont. These tools rely heavily on accurate shape and spacing, so any warping makes identification a guessing game at best.