When I export a logo from Illustrator the color changes?

Forum|Forum|9 years ago
February 26, 2017
7 replies
11725 views

I made a logo for a client and I have to provide an .eps, .png, .jpg and a PDF - the colors look different when I export. They all have to be CMYK (300ppi) then I just need to provide a RGB .eps file. The file profile is: Working CMYK U.S. Web Coated (SWOP) v2 and I am using Illustrator CS6 on a PC

If I export the .jpg is a harsh, bright blue. If I save for web it is a little more accurate, but still a brighter blue. The RGB .eps/.ai file is very dark and grayish.

This is the color:

C: 99%

M: 80%

Y: 27%

K: 12%

(There was no gamut warnings for it.)

Any way I can fix that without having to change the color?

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T

Test Screen Name

Legend

Almist certainly not. Such colour changes are not normal and you need to find the cause.

K

kaelynm99706931Author

Participant

I cannot seem to match this with any Pantone swatches, I don't know if I should cut my loses and find a Pantone that is close enough. Would that help the issue?

Mylenium

Legend

You have to read up on color management and how it works vs. 95% of all devices out there being uncalibrated, including pretty much any web browser. With that in mind you should be able to improve your results, but deviations are always to be expected. And yes, the others do have a point: Choosing the correct format will help.

Mylenium

K

kaelynm99706931Author

Participant

Yes, so what is happening to the colors when I make something in CMYK and then export it as .jpg and .png?

How do I prevent it from becoming a different color completely is what I am trying to figure out. What mode should I be using? I need the logo for print and web, from my understanding web is only RGB, but then it looks like a completely different color...

I am still learning, I've read other forums but a lot of them are for very specific cases...

Eternal Warrior

Inspiring

PNG and JPEG etc are saved in RGB colour format as they are classified as "Web formats".

(I believe it is possible to save a JPEG as CMYK but this is not a standard setting, and there is very little reason to use a JPEG CMYK other than potential? file size)

I would recommend using/making an only RGB file and use only sRGB colours to match against the CMYK version.

The only format that might benefit from CMYK is the PDF/EPS but this format can be set up to accept either RGB or CMYK only - i.e. your final output has to be one or the other not both.

Additionally you could try embedding the colour profile in the PNG/JPEG etc when exporting from Illustrator: